. >> reporter: at target, this kitchenaid stand mixer normally goes for $430, but is now $220. this drill set, $70 off at lowe's. an apple watch, which normally retails for $280, is on sale at best buy for $220. this ninja blender, $85 off at macy's. and on amazon, this 65-inch tv, a whopping $600 off. but retail analysts say beware. with inflation at a 30-year high, some must-have gifts are 5% to 17% more expensive than last year. >> we're really looking forward to this weekend. we think it will be a really good kind of idea about what the rest of this season will look like. >> reporter: kirsten tells us more people are shopping earlier this year due to concerns about inventory. so this year's holiday shopping season likely to be a marathon, not a sprint. linsey? >> incentive for the procrastinators. deirdre, thank you. >>> still lots more ahead on "world news tonight" this thanksgiving. the latest in a spree of brazen smash and grab robberies. >>> and a brave nypd officer hailed as a hero. want more from your vitamins? at nature's bounty, we give you more. more immune support