at target, this kitchenaid stand mixer normally goes for $430, but now, it's $220. this apple watch, which normally retails for $280, is on sale at best buy for $220. and at kohls, this roomba vacuum, originally $375, now on sale for $190, plus an additional 15% off at checkout. experts predict consumers will spend about $998 on average on gifts this year, about 13% more than last year. >> big box retailers are all ready and set for supply chain issues. small mom and pop retailers, not so much. >> reporter: but unlike years past, experts say holding out for better deals isn't always the best move. >> the demand is going to increase for product as we get closer to the holiday. so when there's short supply of product and demand increases, the price increases. >> reporter: and david, more and more big box retailers are giving their employees the day off on thanksgiving. target announcing today it will close for the holiday, joining trader joe's, aldi and walmart. david? >> here it comes. erielle, thank you. >>> ander with turn now to our continuing abc news special rep

. >> reporter: at target, this kitchenaid stand mixer normally goes for $430, but is now $220. this drill set, $70 off at lowe's. an apple watch, which normally retails for $280, is on sale at best buy for $220. this ninja blender, $85 off at macy's. and on amazon, this 65-inch tv a whopping $600 off. but retail analysts say beware. with inflation at a 30-year high, some must-have gifts are 5% to 17% more expensive than last year. >> we're really looking forward to this weekend. we think it will be a good kind of idea of what the rest of this season will look like. >> kirsten tells us more people are shopping earlier this year due to concerns about inventory, so this year's holiday shopping season likely to be a marathon, not a sprint. linsey? >> incentive for the procrastinators. deirdre, thank you. >>> still ahead, the latest in a spree of brazen smash and grab robberies. >>> and a braise nypd officer >>> and a braise nypd officer hailed as a hero. we give you more. nature's boun, more immune support. with the only vitamin c that lasts 24 hours. more restful sleep. with the f