overall ad contraction and couldn't compete with facebook and google on that sale we saw them sell off huffington post they sold off tumblr, so it is a combination of the two companies they purchased years ago. >> is this too much skating to where the puck was there's a lot of action in the businesses, not focusing just on advertising but diversifying into subscriptions, into courses, things like that. yahoo would have been in a really good position to do some of that. you know, iac has done it, venmeo did it, maybe not enough creative thinking when you get to be a bigger company and they just want you zwroegenerate cas. >> when you look at verizon versus at&t, these are two companies at their core selling broadband as well as wireless. they've done in different directions i think verizon trying to get rid of these speaks to how different the strategies have become at&t made the massive deal with warner media, now have hbo max as a key part of their portfolio. on the other hand, verizon is saying, no, we're going to focus exclusively on our core competency, which is wireless and buying up spectru