and i think it's interesting on amazon, i only worry about the top line amazon spends so much money, and i will say this, i have a lot of positions in private companies that sell consumer goods and services in america, almost in every state now, and about 30% to 40% of our sales are now on amazon, and there's good pros and cons to that, but we really want that same-day delivery. so, if there's more capex going into that, i'm very happy with my position in amazon. that's going to be a game-changer for a lot of providers. same-day is a big deal, because it lets you get an advertising spend and get a direct measure to how impactful it is in regional markets, when you can deliver the same day >> we have got another earnings report out, and it's starbucks kate rogers has the numbers. >> very strong q-3 for starbucks here, beat on every metric we'll take you through eps 78 cents adjusted compared to 72 cents the street was expecting. revenues $6.82 billion versus estimates of $6.6 billion. that's up 8% year on year. the company also says that's an all-time high for revenues global comps up

guy had amazon as the bad. facebook is good so my good would actually be amazon my bad would be facebook which makes a good "fast money". here's why amazon is good. they focused on profitability over the last four or five quarters much to, i think, at times disappointment because people were finally looking at this company as a growth company that stopped growing how do you have this multiple. ultimately i do think they will start to give you north of 20% neutral growth and i think that's really the issue. when i look at facebook, despite the fact that it's been and maybe because of it's been such a great run for the stock the realities around the regulatory environment the libra coin is not a game changer for them revenue wise any time soon their expense margins continues to go through the roof that would probably be my ugly if it wasn't for google which i do think is a great company and agree with karen the problem with google right now and what makes this quarter ugly not the company and not the valuation, n

has amazon destroyed retail? the head of the online second quarter results, we will debate that very question stay tuned you are watching "squawk box" right here on -- cnbc these folks don't have time to go to the post office they use stamps.com all the services of the post office only cheaper get a 4-week trial plus postage and a digital scale go to stamps.com/tv and never go to the post office again. who used expedia to book the vacation rental that led to the ride ♪ which took them to the place where they discovered that sometimes a little down time can lift you right up. ♪ flights, hotels, cars, activities, vacation rentals. expedia. everything you need to go. >>> if you look at amazon, although there are benefits to it they've destroyed the retail industry across the united states there is no question they've limited competition. their areas where they've really hurt small businesses. >> that was secretary steven mnuchin right here on "squawk box" yesterday blaming amazon for the decline of american reta

is it going to be a net win for amazon >> you know, we think it will be obviously amazon is showcasing not only great deals, they're showcasing their music they've been spending all week showcasing whole foods they've built a big infrastructure around this prime day, and we think it will be very successful for them. >> is there any indication that this drives new consumer spending, ed, or simply, well, i need a pair of jeans in a month so i might as well get it now because it's on sale and it's kind of a zero sum game. >> we think it does drive new business it creates that spontaneity, that need to buy now and people obviously tend to buy stuff they don't need. ultimately, you know, this is a very quiet time and we think this drives incremental sales across all of retail. >> you've got a $2,100 target on amazon obviously we're optimistic does this matter for amazon? do these 48 hours or so matter to the stock, or is it just part of a longer term, more macro trend? >> i think it's more of a big macro trend, but i think the big fly away with amazon is emphasizing to people it's important

i have my apple, google and amazon this one is obviously squarely in the middle of the trade sort of issues we were discussing to me as soon as the sentiment shifted from may to june, you had this stock up in a straight line 10% but here we are now, and i'll let carter speak to the charts, we're kind of at that gap level from late april. it's kind of hitting some technical resistance if you look at microsoft, you look at amazon, you look at google, it's a tale of three cities amazon had a's okay print to negative, google had an unexpected good print and it went up allot. google, alphabet and' many, expectations were low, off 10% or so from the all-time highs while the others were hovering around t. the option is implying a $9 monthly between now and next friday's close. on average the laviolette four quarters the stock moved 6%. that's a heck of a lot of price action for a name this big i actually think that expectations are low they put up a decent enough print into a weird quarter i think they almost have a mull began with the trade stuff i think the stock goes higher. options pric

amazon did miss on earnings, revenue was ahead. first time in five quarters that amazon did not post a record profit, taking a hit from shipping costs the thesis on amazon's print is that they really care about one thing and that is increasing gmv and getting it to people quickly. >> so the cost rose 36% on shipping that was a big jump from the 20% in recent quarters moved to one day shipping. they said they saw better customer response. revenue growth of 20% was better than expected. so investors are going to have to decide whether that top line growth was good enough 37% aws, that's the cloud revenue growth was, i guess, a little light, a little lighter than it has been first time under 40% but it still is the dominant player here in cloud. >> by far, doing $8 billion a quarter now what we know from alphabet is $8 billion a year run rate for their web services or cloud-based company that's accelerating, though. listen, the standout thisalphab the standout in the early going here, re-establishing the fact they can do above 20% whe

if the investigation finds amazon broke competition rules, it is company could be fined up to 10% of global annual revenues >> aditi, thank you. >>> facebook facing another hears today, this time before the house financial committee. ylan mui has more. >> reporter: lawmakers wanted the company to commit to a moratorium on libra, or at least start with a pilot program facebook said no, so congressman brad sherman says he's taking it to the top. >> zuckerberg can't print money, yet. and problem number two, zuckerberg is under attack, because he invades the privacy of ordinary americans and sells it to the highest bidders. we need zuckerberg here. >> reporter: guys, chairwoman of the committee maxine waters said today was just the first step. >>> for more on the growing calls to regulate big tech let's bring in representative rho khanna amazon not in your direct, but i'm curious to get your thoughts on the eu taking seemingly a more aggressive stance on much of our large technology companies than we as yes have, and specific to amazon and the latest -- that may be having to deal with in

amazon had an okay print to negative, it went down a little bit. google had an unexpected good print and went up a lot. the one thing about google, alphabet and apple, expectations are relatively low, both off 10% or so from the all time highs. when i think about the quarter next week, the options market is implying $9 between now and next friday's close. on average, this stock moved 6% after day's earnings that's a lot for a name this big. i think expectations are low they put up a decent enough print into a weird quarter i think they have a mulligan almost with the trade stuff and i think the stock goes higher and option prices are probably pretty reasonable enough to make an at-the-money bet to get a breakout at that level the trade is simple to me. if you are bullish and you think it has the potential to outperform like google, you buy a call when the stock was trading at 208, you could buy the august 210 call playing 4.25 for that that breaks even at 214 a quarter. that's up only 3% from the current stock price here you are risking about 2% of

look out for amazon as far as the major logistics provider >> victor anthony of aegis capital. thank you. >> thank you >>> let's get to the action in the bond market today. rick santelli is tracking that at the cme >> hi, kelly two-day charts you see the big drop yesterday right at 8:30 eastern. at that time we were getting the durable goods headline also mario draghi. everything is pretty much the same pattern however, let's look at minus bund in mid-may. that's a good thing. let's out run. maybe we can out run the bad policy the questionable policy because as you look at the euro versus the dollar, the lowest level since may of 2017. maybe they are in thmanipulating their currency kelly, back to you. >> rick, thank you very much >>> coming up, beyond meat versus bitcoin and pet power and lean hog getting leaner that is in today's tasting menu. today's power house is 58,000 square feet. actual 2 karat gold covered front door we will take a look inside and check e icpot xtthpre inne every day, visionaries are creating the future. so, every day, we put our latest technology and

. >>> amazon has kicked off its annual shopping bonanza, prime day. this year's event will stretch over two days and is expected to be the retailer's biggest yet. elizabeth joins us with more tell us what to expect. >> that's right, so prime day is proving to be an increasingly por important day for amazon as it tries to lure in more subscriptions, which is that high margin business it sees possible sales growth in the past few quarters. we are looking at prime day this year this is a 48-hour event. it's gone up in length over the past few years last year is about 36 hours we're seeing a demand from amazon to keep people there longer by offering more than a million deals. this is a very international day. this is focused on markets not just in the u.s., but on trying to lure customers from all of its various markets with deals across the board last year 100 million products were sold, but ultimately what it comes down to is how this translates into sales. if you look at the historical data, what you can see is that this one day has turned into a prett

in terms of amazon, regardless of what happens this quarter it's not the end of the amazon story. in terms of azure, look, it was the slowest growth they have had in the cloud in the last three years i believe, but that's a -- that's because of the size of the base has gotten big, so i still think they can be there and still perform. i don't think the market needs to perform to your point, but i think they will perform. alphabet is the one that i'm worried about because they have had some growth issues even though the growth expectations are very muted, below 20% versus 26% we're used to i shaved a little last week. i own a little amazon. i'd buy more if that got crushed. microsoft is still there, and i bought a little more after the quarter actually i think it's much more predictable earnings stream in microsoft and more analyzable than amazon or the others so i'm happier. >> it was a first-quarter disclosure that have slowdown that really got alphabet, right? >> yeah. >> and that's partly why or a big reason why it's been a lagard compared to its big-cap peers? does the valuatio

the amazons? >> those are the games i don't know that i shifted away from those names, but when you look at the names, fang names. expand it more and look at what microsoft has been doing and look at cisco. they have been performing. part ofs that that when we look at the companies and you look at the growth perspective and the guidance from the various names, by the way, i know when we are talking about the earnings and everybody is concerned about the numbers in the past or whatever, there were names out there that absolutely crushed it. they crush it on their revenues and you are seeing some of it in the semis as well. a lot of these names, there is a lot of different areas right now that you can put your money. financials is the biggest let. everybody knows that it has been that debt stone that when does that finally kick in it still hasn't. >> this is going to be the question for the next many weeks. whether the market is expecting too much from the fed. let's bring in mike at the new york st

shelton when we return, it's been a 25-year run since amazon was founded. what can we expect from the company's next quarter century we'll discuss. >>> good day, everyone i'm tyler mathisen in today for scott wapner on the "halftime report" today, are the bulls offside on the fed after today's solid jobs report? we'll discuss that one plus, we will debate a serious warning from one top wall street firm, advising investors to get on the sidelines quickly we'll tell you who it is and why they think that. and where the investment committee hit and missed in the last three months. we've got the quarterly report it is all ahead today at noon eastern on the "halftime report." deirdre? >> tyler, looking forward to it! now, today is a birthday for amazon, turning 25 it was on this day back in 1994 that jeff bezos filed the paperwork to create what was originally called cadabra. now it's a household name, amazon the next quarter century, though, is likely to look a little different today today the uk's competition regulator says it is reviewing amazon's recent inves

facebook, amazon, google all reporting results flex week. how to pro situation yourself ahead of the big reports a major developing story in the oil market, crude shooting higher on news iran seized two tankers in the strait of hormuz. we are watching the reaction very, very carefully karen, you are noting in the after market session the futures look like it was reacting to this look at the oil market you would think there would be a little bit more to this than what the oil market is pricing in what do you make of in >> too political, it doesn't seem to move oil at all. steve alluded to this a couple of days ago. i don't think geopolitical risk or uncertainty has any effect on the oil market whether it is right or wrong i don't know, but i do think it has -- for the broader market i think it has huge implications, and we'll talk about it quickly. i don't think iran wouldn't do this on their own i don't think. i think clearly they have the backing of somebody out there, and i think this has far greater ramifications. i think the market is un

>> so i own amazon and i actually own amazon not for e commerce, not for prime day, of course this year prime days. but because of amazon web services here's a company that has an overall operating margin of 7%, the average company in the united states has won many the double digits. here's a situation where if they can continue to grow their revenues, 15 to 20% per year, their earnings growth because of expansion will probably grow at double that clip and so no, it's not inexpensive. never going to be a value stock, but then on the other hand, i think it shaould be a stake on anybody's portfolio. >> all right, fine, we get a share of each. that's kind of the seem i see with all of these. what happens if they go with facebook and you spin out the what's app and instagram spin out youtube for shareholders like me, it might be more valuable thanks, appreciate it. >> cool to be here zpl good to get your point of view >> all right this chart is a pretty picture for snap investors the share's up nearly 200% so will it continue to make investors smile? trading nation is is next and the nba se

>> yes it's 8 billion for 36 billion at amazon which is why amazon going to 37% aws growth isn't that big of a deal it's large numbers microsoft is 17 billion. >> being third in a business -- >> is okay. >> that's one. two i think a lot of the street were thinking more like 6 billion for analyzed cloud revenue and google is on an 8 billion run rate, ahead of expectations 40% growth in quote/unquote other. so 40% of the revenue comes from advertising and cloud and now you have this other unit with some of the bigger bets they have made starting to surprise to the upside. >> you own it you said. >> um-hum. >> i own it too. >> own it. >> do not own it. >> would you add >> everyone owns it. everyone in america owns it, it's one of the biggest holdings most people are in an index or an active fund tracking an index. so i think it's good for the markets overall to have a company like this where expectations were low come along and say we're not going anywhere, we're still google, still alphabet. >> it's a huge name. >> it's 3% of the s&p. >> right. >> would you add it, absolutely. >> why wo

sales are not actually amazon direct they are third-party retailers, in many cases using amazon's fulfillment. it's not just amazon's platform alone giving some argument that this isn't quite as cut and dry as the treasury secretary presented. take a look in shopify it has a $36 billion market cap. that has tripled in two years. and its business is really allowing businesses to compete without being on amazon necessarily, though as part of the latform, you can also operate on amazon. don't forget about etsy. they have an $8 billion market cap. that has quadrupled in two years. amazon was competing directly with etsy. and you know what, they are still doing just fine. one area that has popped out for amazon anti-trustwise is again that third party retailing platform there have been some complaints that amazon has a lot of data about what customer demand is for those third party goods. can then use that against its competition that might be an angle that the feds choose to pursue but we haven't even talked about cloud, kelly you know, amazon has not really tied the retail and cloud businesses c

. >>> amazon's second quarter misses on the bottom line as its profit streak comes to an end sending shares lower in extended trade. >>> don't miss our interview with renault's ceo as the french carmaker cuts its full-year sales guidance on a degradation in demand. >>> no clear direction so far in european markets after that key announcement from the ecb about forward guidance, the introduction of quantitative easing down the road and what seems to be an almost certain rate cut in september in terms of the individual markets across europe, though, you can see the four major indices in europe are trading slightly higher. the ftse 100 in london about a fifth of a percent higher. similar story in germany we have huge amount of earnings going on at the moment the cac 40 is slightly above the flat line. in italy, where we've been hearing from the two deputy prime ministers about the future of the economy, you can see the ftse mib is in negative territory. media performing well as is telecons technology in europe bouncing slightly higher, up 0.4% the retail sector often facing some challen

amazon, fresh all-time highs, underperforming last six months. take it now. >> grasso. >> you know what has no impact with trade or anything going on? match.com. >> match >> match group. >> what match? >> match group. >> whoa. >> up 71% year-to-date if you want to hold back, wait until it reaches 75. >> are you on that >> steve knows a lot about that. >> final drad? >> soar industries. >> interesting. >> for a >>> my mission is simple, to make you money i'm here to level the playing field for all investors. there is always a bull market somewhere and i promise to help you find it. "mad money" starts now. >> hey, i'm cramer welcome to "mad money. welcome to cramerica other people want to make friends, i'm trying to make you money. my job is to entertain, educate, teach you, explain it all. call me or tweet me @jimcramer that's it. okay i have had enough, right i keep hearing at today's rally dow gaining 77

of these other businesses that amazon hasn't been successful at advertising. can amazon continue to be as innovative and go into as many businesses, guloseri rgrocery, o >> jason, am i a horse's ass don't answer that question that's a separate issue. you see where i'm going. you can look wback at media companies, conglomerates over the ages, and see that history tells you they rarely stay in tact zpl it's a fair point. there are you know all these software analysts would love for that to happen >> you bet >> aws business and we would be kickoffing the retail. the e commerce side. amazon, we think is going to try to keep their business in tact for as long as they can and remember, netflix got the first competitor walmart, early customer. big competitor, so until you start to see a netflix, a walmart say you know what, we are not doing business with this xwaen, then there's what would be the other reason? so we don't think it happens in the investable future. at least right now >> see you after the bell. >> one tiny issue with your idea these are founder control

amazon is the flavor of the day in the situation >> is there reason for regulators to think that amazon is implementing anti-competitive practices in its different businesses >> well, the thing is actually organically competitors are rising that are start to go quietly compete with amazon. i think there's an organic market practice. you have the google antitrust in the u.s., the huge if a is book fine recently, $5 billion. that should be trillions of dollars. i think regulation is often a measure of societal animous. >> if you were to rate on a spectrum the names of big tech companies with liability -- >> right >> who is on top >> i think they're the folks you're seeing at the hearings today on the hill. it is amazon it is facebook it is google it's the folks who have an enormous amount of power at least in part as a result of the tremendous amount of consumer data that they have and the requirement that is going to come along that they manage that consumer data in an intelligent fashion. so, again, amazon's got a number of other of these companies have anti-competitive questions, part

that's a big part of why we're as positive on amazon as we are. a lot of those store closures are happening in apparel, department stores, and footwear. all areas that benefit stitchfix. so to the extent that you live in a part of the country and you're losing access to a lot of your apair options, stitchfix actually becomes pretty powerful we've also done a really good job recently of launching new products around men's and kids we're launching in the uk. and their algorithms, the underlying piece of it that makes sure you get what you want has also gotten better >> you mentioned amazon. how big of a deal will prime day be for the country next week >> it's a big deal from a marketing standpoint and a customer acquisition standpoint just to drive some attention in terms of numbers, it doesn't really -- one day is not going to make it or break it for amazon more importantly for us is the fact that they're putting $800 million into same-day delivery, which means you're going to be getting your products faster, it opens up a whole new part of the wal

prime day is official underway what it signals about the consumer, amazon and investors amazon holding on to 2k. back in a moment don't miss your golden opportunity to experience the luxury you desire on a full line of utility vehicles. at the lexus golden opportunity sales event. lease the 2019 rx 350 for $389 a month, for 36 months, and we'll make your first month's payment. experience amazing. - when i see obstacles, i create opportunities. (soft music) - when i see adversity, i find a way. - when i hear never, i say now. - [announcer] southern new hampshire university is education made to fit your goals with over 200 degree programs, flexible class schedules, and some of the lowest online tuition rates in the nation. (cheering) - so when i face barriers, i can break through. - [announcer] breakthrough at snhu.edu. >>> welcome back symantec down 13% after we first reported this morning around 9:05 the talks between broadcom and symantec have ended at least for now. that according to people familiar with the situation. the two companies had been in talks for am in of weeks, designed

yes, amazon is formidable. you know, nobody disputes that but i think what you are seeing is bright spots in other retailers which have high table stakes and are making inroads. >> an example would be target. somebody else? >> you know we are speaking ever the new ones to the market if you think about companies like revolve, you are seeing where high customer economics, high lifetime value where repeat purchases and gross margin give you a long-term value that customer exceeds the cost of customer acquisition and they have a long runway. >> influencers could replace marketing budgets? >> it is working your go-to-market strategy could be very different and very digital. >> you used to run hudson's bay company, of course that's a retailer. it is a department store we got an interesting call today out of goldman sachs and they are downgrading ralph lauren they are worried about the department store space and sort of that wholesale model with some of these brands do you think that's warranted? >> i think that the t

going from amazon or other retailers. price blink shows amazon branded or exclusive products, the fire tv stick, echo dot and echo show, they're getting the most attention again this year by page views nerd wallet said that's not surprising prices will are lower today than they were on black friday 2018 if they're amazon-owned products, it's amazon controlled pricing. amazon shares are up half a percent today. a analysis of the past four prime day events shows a month later 100% of the time, amazon shares are higher. by an average return of 5% perhaps foreshadowing what we'll see for amazon shares a month from now back over to you >> court, thank you. meantime send it over to mike san toll i who is back with his market dashboard >> thanks. pick up on the amazon conversation, something i'm calling eating the competition they say you shouldn't go to the super market hungry. maybe that applies to titling charts, too. here's the theme kids feasting while parents starve, that's another kind of haves and have notes story starti

i mean i know amazon has a music services i don't think i've ever used it. >>m kr rr more off a spotify person >> i started with pandora and moved to amazon. maybe i should check it out. >> let's take a look up to the sky. so this is virgin galactic test launching the rocket they're dropped from a planefore their boosters switch on paved its way for the first launch to space. apparently it happened exactly as they planned it i feel like all the billionaires are going up to space or down to the sea. >> it use ood be sports teams and now it's spaces. >> year just chilling out on the the ground >> we're so claim. we hangout on earth all day. >>> more on that developing story in the it gulf a major story is gaining strength we're going to break down the impact on oil prices >>> and stocks could open at new ill-time highs where you can stl find opportunity in this rally when "world wide exchange" take prilosec otc and take control of heartburn. so you don't have to stash antacids here... here... or, here. kick your antacid habit with prilosec otc. one pill a day,

amazon's prime event we don't know how the full thing wrapped up it was the longest by 12 hours amazon has told us so far that worldwide sellers, predominantly small and medium sized businesses saw the biggest 24 hours sale day in amazon's history. amazon's first 24 hours of prime day sales were 79% higher than last year according to e-receipts adobe analytics says they saw a 64% increase in sales versus an average monday in july compared to last year's 54% growth on prime day. even the niche retailers saw a 30% increase on online sales based on an analysis of pain views, the echo show 5, fire tv stick with alexa remote and kindle paper weight were the top sellers. it makes sense because those were drastically discounted on amazon's sales day events. walmart during prime day, the page views there indicat instapot, the apple watch 3, the vizio 54 inch 4k tv were the big sellers. when you have a big peak and a swell of packages coming through the system at the same time, deliveries could be slower >> you need to tell sorkin about the exchange we did. >> the shoe store. >> you know about

so amazon was important. facebook to me, i was looking at intel. i'm always focused on the semis in general they're very much global -- truly global players they are often forward indicators of global growth. they sell to all countries so for me seeing the improvement outlook from some of the semis it was so negative for most of this year. finally seeing some positive news come out of the semiindustrsemiendu industry they have become a proxy for u.s./china trade talks and trade relations. the semiconductor etf is already back to all-time highs off those. >> yes >> you spoke about looking forward. are there earnings reports coming up in the next week or two that you think you will be hyper focused on because it could provide more of that thesis on global growth or the health of the global economy >> finishing up the big industrials coming through next week and i would say facebook being another one that will be a big one. and though google had a good report, i'm still concerned about the regulatory overhang that they have any of those companies, how

how much of that growth is driven by amazon web services. that's one part of the business that is a huge focus for people. it seems to be less about the retail operations, nmore about growth and cloud >> when you talk about profit, that's certainly the cloud that's amazon's profit engine that enabled it to make so many risky bets and go into new businesses interesting over the last few quarters, we're talking more about advertising. it's in the other revenue category it's been growing very, very quickly and taking on, you know, the duopoly that is google and facebook so it will be interesting. that's a high margin business as well we'll see what happens there we can't get away without mentioning regulatory scrutiny amazon typically plays it quiet. doesn't respond or talk a lot about this i wonder if they can get away with it this quarter with the scrutiny ramping up. >> deirdre bosa, thank you very much >>> joining us now is joel kalina, head of technology and media training over at web bush securities we heard what happened with regard to a

all along i think amazon should be more concerned than ulta. why? because mary dillon runs a tight ship in the best loyalty program in the world look out amazon, ulta is the real deal. harry in colorado, harry. >> caller: jimmy, boo, boo, boo-yah from the white peak mountains of colorado. wondering about your take on chewy the management, back up the truck or -- >> can't back up the truck because it's too expensivexpens. i was very impressed by management when we met very impressed i think they are doing a lot of things right some said how do we know amazon can't beat it? the guys, i actually once i asked pet owners what do they use? haven't found a sole that doesn't use chewy including us retail is back, etsy, lululemon and stitch fix found ways to win and charts can make you go higher much more "mad money." a company that works with visa, bank of america and you probably never heard of it. i'll reveal the name and what would have been pop's 97th birthday, i'm reflecting on things he taught me about business and your calls and rapid fire of to

facebook, amazon, apple less so, google more so but less than 2%. i mean, are you surprised we're not seeing bigger declines now that the doj is looking more seriously at that. >> i wouldn't say surprised. it's understandable we get this reflex move. facebook especially, amazon certainly so it's sort of a step back. >> do investors have no fear of this >> i think dough mean't know ho quantify it. i think the things -- first of all there is a chilling effect on additional acquisitions if you thought they had to be aggressive, probably not going to happen and the bundling of products and services. amazon privileging its own, you know, its own in-house brands or something like that. google, you know, if i do a mobile search on a movie and google, google wants to give me the google rundown as opposed to some third party, imdb owned by amazon that's what i wonder about >> google wasn't mentioned in the list of names this is just additional reports but one would imagine it might be in the spotlight as well. >> for sure. >>> now, chipotle stock hitting an

stocks, mostly amazon. so this is a play, just so viewers know, this is really a play on amazon >> it is it is. when you take the three products, you multiply the holding of amazon by three so you get a significant exposure to that stock which in the short-term has done quite well >> that is want. what is need >> need is consumer staples. >> toothpaste? >> exactly >> paper towels. >> that defensive play like cycle performer play. it's the consumer is going up sort of holding back but they'll keep buying toilet paper and toothpaste so you have the full staples a good balance sheets, good net income and dividends they don't pop as much lower beta to the market >> we have netflix earnings out today. netflix is a name everybody knows. a lot of people out there may have invested in it. what products do you have that would highlight a name like a netflix? if you're going big -- these stocks can move big. rolling the dice in a big way, is there a way to play netflix >> 3x communications is tak, you get exposure to

on amazon, nat in atlanta want to know how much higher amazon may be headed. good question on the start of their prime day. >> let's forget about the noise of the next two days whether the prime day disappoints or better than expected this valuation of this company is not based on a valuation metric as the momentum continues, stocks can go higher they have license to spend whatever they want to spend on initiatives. they have done well. you have to give them credit they are one of the smartest operators out there if not the smartest that we have ever seen. >> they invented their own holiday, prime monday. > jim in florida asking about slack. you might be slacking right now. >> i'm never slacking. i own the stock. i bought it the day they came public i'll probably end up adding. i do want to see them report a quarter. get a sense of not only what they have to say but how the street thinks about it in the aftermath. that will probably be -- it's been public for ten days not much to say about it that's where i am with this. >> carol wants to know if gold will con

deidre. >> melissa, put simply amazon is spending more and earning less but it is amazon so it is a return to old days of growth over profit. one day shipping costing more than the company initially estimated. >> it does create a shock to the system we're working through that now, and we expect we will be working through that for a number of quarters but when the dust settles we will, you know, regain our cost efficiency over time. >> he added that the response to one-day shipping has been positive and volume has picked up also on the positive side, we did see top-line revenue growth pick up to the 20% year over year level some headwinds cloeing growth in cloud computing, facing more competition from microsoft and google remember, key is the race with microsoft for the $10 billion government jedi cloud contract e market expects them to have 9% of the u.s. ad market at the end of the year. on the regular torr regulatory, surprise here. they have a longstanding policy of not commenting on regulatory matters. when pressed during the media call he said that amazon's guidance does not include a

but this is, amazon is going to deal with some of the same problems that established hundred-year-old retailers will deal with. >> as people learn more about it, will they not do business in pennsylvania how could they ever be responsible for every third party product sold on their platform this is a story to follow. >>> a major airline is making a strange request to passengers, to say don't fly check this out >> do you always have to meet face-to-face could you take the train instead? could you contribute by compensating your co2 emissions or packing light >> i mean, this is part of klm royal dutch airlines' fly responsibly campaign they're trying to cut down on carbon emissions flights only account for 3% of global co2 emissions >> only? >> it's like liquor companies saying drink responsibly >> i thought they were going to say, use smaller shampoo bottles, lose weight >> eat less, stop breathing. >> it's so european, isn't it? >> this is all marketing >> it's green-washing. >> if they were being serious about it, they would make the carbon offsetting compulsory they would say, we're

analysts are likely looking for clarity on how amazon could respond to regulatory scrutiny amazon is usually quiet on this front but we'll see if tomorrow it is different. back to you. >> all right deidre, thank you. >>> alphabet set to report tomorrow josh lipton here with the preview. josh. >> reporter: so, sara, alphabet is up about 9% this year but it does badly lag the market and the tech sector. street expecting q2 eps of 11.32 billion. the company is facing head quins including slowing growth and increasing regulatory threats with the doj opening the antitrust review some believe google could be in the crosshairs in part given its market share in search guys, back to you. >> thanks for that a lot of after hours moving. >> facebook has slipped as well. so it looks like it will be a bit of a test here of the notion that earnings have been good enough, we have the fed, lots of things moving in the bull's direction. very good action today. >> and regulatory pile on. >> today's record -- >> a little bit. hey, it was a soft open today, too, and there was resilience throughout the da

amazon has created this event. macy's played, nordstrom's played already, walmart and target will be huge players. all across the board, people say now i've got to have real product for july it can't just be clearance i'm going to compete i'm going to kick off back to school, and i'm going to do some business against amazon. everybody still loses market share to amazon at walmart and target because that's where the business goes, but everybody plays the game. >> is this new money that's being spent or are we just pulling forward money that would otherwise be spent >> are you always going to buy that go pro either way >> i was eventually going to -- i wanted to buy this go pro. right, if i'm the example, it's pulling it forward at a cheaper price. i would have probably gotten this go pro sometime in the fall, maybe for the holidays for the kids or whatever it is but now the go pro's on sale, and i want it. >> that's a fair point as to whether there's a potential kind of pull forward impact there is, but i think when

to tim's point, the stocks had tremendous runs, at least amazon and facebook you look at amazon, into earnings now, you have to wonder, do you want to try to play it from the long side into earnings with this headline risk out there. it is interesting, quickly gene said facebook's five points out of ten which i sort of get, but you talk about stifling competition. i mean that's been -- >> amazon, that's their game. >> -- for a long, long time and it is one of the lead lines i'm reading in the doj headline. >> plus there's the political, bezos. >> no question. >> you can't think of this administration who went after at&t time warner when it was a loser there's another element here. >> yes >>> coming up, chipotle, snap, visa all on the move in after hours. their conference calls getting started. we will break down the headlines straight ahead texas instrument, the stock hitting a new high after hitting a blowout quarter. back now with two more parts of the market that are ready for take breakout. we're live from times square in new york city, much more "fast money" right after this. xfi

we're all focused on amazon. this one skates right past everyone >> it got dissed by us. >> we didn't do a whole show on it there was no trillion dollar market cap ringing the bell. there was no thing we do for bitcoin in the lower right, that whole thing. >> nathan, though, you know dan, maga, that's the m in maga. >> but i think dan would say faded at this point. >> he's not here, he would hate it. >> anyway, with can we move on unh, brian kelly fade it or trade it i'm going to take a page out of carter's book and not tell you what i think. >> because you don't remember. >> take the camera off me while i look at it i'm looking at this in the beginning of the month the stock was $240, right? we've now moved up almost 30 points well over 10% move here any asset that moves up that much and particularly a stock when the volatility is relatively low to that, to me that's a fade. i'll fade it this is where you sell this one, not necessarily anything against the company, but it's just the price action. >> see this is

. >> announcer: coming up, amazon's prime day isn't just about amazon anymore how others are cashing in on the company's big day. plus, one billionaire investor says google should be federally investigated why? and dozen his role on facebook's board have anything to do with his call >>> and coffee without the coffee beans this is "the exchange" on cnbc. . they can help gut check your strategies and answer all your toughest questions. sounds perfect. see, your stress level was here and i got you down to here, i've done my job. call for a strategy gut check with td ameritrade. ♪ . >>> welcome back to "the exchange," everybody that time of year again, amazon's prime day is in full swing. it is a 48-hour discount bonanza that promises a massive number of sales and new prime members for amazon but this year, competitors are throwing their hats in the rick we will explain that with lauren thomas who is cnbc.com's retail reporter and courtney reagan welcome to both of you what's different about prime this year and why is prime so prime to amazon? >> so prime this year is longer, longer th

amazon has that network. they have this fleet of cars and motorcycles and bikes delivering packages across cities why couldn't they do that with food delivery ate tougher business than you would have thought >> here to discuss a little further gerald storch former ceo of toys "r" us and hudson bay. thanks for joining us. great to see you in term of your bread and butter in the retail industry, to what extent was amazon's growth in that area supported by their later innovations whether it be video online or aws? >> well, as a retailer, we had to make money. they were losing a lot of money. but, i had done deals with jeff bezos. i've been his partner. been his competitor. he's very fierce i would never under estimate amazon they have changed the world of arresting. even when they were smaller, everyone chased after them the net effect has been is that retailing is not the business it was back then. it requires far more capital investment to compete because you have to have both great stores better than ever whi

amazon down 1. these are not meaningful downside moves in light of what could be otherwise ominous headlines. >> you don't believe that if the government really put pressure on amazon and said, you know, this marketplace of yours, we don't like it. or if they go to apple which is dependent on services long-term, they made that a strategic part of their strategy, if they said this app store, you have to open it up. those -- anything like that or any push in that direction i would think would have an impact >> certainly the app stores are an area of vulnerability across apple and google i think if we think through what has been the traditional framework by which the government pursued antitrust, it's been largely grounded in consumer price and choice. with the app stores, you have things that do demonstrate kind of common carrier characteristics which have been long regulated >> what is the lesson of the at&t/time warner transaction that was one transaction where most people who studied anti trust wou

what do you expect out of facebook, amazon and alphabet? >> contessa, from a high level, this is a transition quarter, which is different than the wake-up quarter that netflix had. a transition quarter means there will be headwinds. but i think that the themes are on the broader f.a.n.g. will be intact at most risk next week is going to be google in part because last quarter they had a dip in their revenue. they had four years of consistent 20% revenue growth. that dipped last quarter that's not the reason why there's a head winwind they have to be more skillful at navigating questions on what potential regulation could come. google has been largely spared of these regulations and tweaks from regulatory bodies but i think ultimately that's something that investors will weigh more heavily on. and facebook is still in that camp they have regulatory questions i would put those in the headwinds camp apple is a unique case they're the only one of the f.a.n.g. companies that have exposure to china. that's about 10% of their business and that chin

now, amazon went public earlier. but exactly right. it's very well established it's a massive, you know, piece of the economy, right? i mean, just in terms of how it's intertwined with it the thing about all those numbers about his wealth that's, that i take away, that the averages obscure the fact that at one point his wealth went down from 90%. in 2000 to 2001, the stock went down 90% and people didn't know if it was going to actually have a second act. >> the other point i'd also say for the 25-year-old part of this, the online delivery shopping products, that's not really profitable, which is the other extraordinary take away. find another company that has grown so successfully over 25 years with the core business being loss making give or take. >> or running a the a loss. >> that's kpraet extraordinary uber couldn't do that unless it develops something like amazon web services which is a cash cow to pour profits in the other businesses. >> it makes the argument for the strength of a company, of an investment long term that continu

off on monday the two-day event is expected to be a big revenue generator for amazon it could bring in just under $6 billion. it's gone up over time but also gotten longer. competitors are not content giving up the shopping spotlight. you have brands like ebay, target, walmart, best buy, macy's all hosting competing sales of some sort and you can call it a prime day halo effect because last year u.s. retailers with more than a billion dollars in sales saw the average sales jump 54% compared to an average july tuesday some industry experts say this year's surge could be as high as 79% so there's a piece of the pie perhaps for others too joining me now is the ceo and also former vice chairman at target thank you for being here with us today. >> good morning. >> amazon keeps lengthening this event. so now we're at 48 hours but they also started to focus a little bit more on profitability. does that look different this year for prime day are prices going to be as low for shoppers as we have seen before >> i think they'll be just as low. they're just sharing some of the pain with the ven

>> we still like amazon because of the cloud, you know, focus they have where aws. as you know, they're the leader in infrastructure service. last quarter they grew that segment by about 41% we would expect amazon to continue to morph itself away from what we consider their core business as they kind of expand out into these other thing you guys have well documented their efforts into getting into the pharmaceutical distribution business they have gotten into all kinds of things. so to me the future for them is really the cloud because that is by far the most exciting aspect of their business. it actually encompasses a very small portion of their sales that is an area we feel very strongly about in regards to amazon going into the future i ask you that on a morning when apple got downgraded to a cell at rosen blat and they're talking about the fundamentals of the company deteriorating over the next 6 to 12 months >> i think you're right. apple is by far the company that will be under the most heat. you've had a couple of brokerage firms downgrade them as you mention

can we say that prime day is doing what amazon wants it to do >> yeah. i think in certain ways amazon is winning i think one area where it really does have leverage and what shineses through on prime day is its massive membership base. that's this loyalty aspect of the prime membership, these people that pay $119 a year to get things like free shipping and whatnot. walmart can't compete with that. there's pros and cons to being paying prime member. we see those shoppers on average, a prime customer, they spend more, so that's very valuable to amazon i think those are the people that are really turning up over this 48-hour event, those paying prime customers. >> those are paying prime customers. what about people new to prime will this get more people to join up? >> amazon for the five years they have done -- this is the fifth year of them doing the prime event. each year they said we added more and more paying prime members. they use today as a tool to add more and last year was the first time the company disclosed how many of those members they have, wh

amazon was 6%. apple was about 4% facebook, 3% jpmorgan, surprise there, that was about 2% you put it all together, the top ten companies in the s&p were 34% of the gain from 2,000 to 3,000. the other 490 were the other 66% of the reason that we went up. that's my point. you see, 10, 15 companies are the ones that matter if they move, the whole market moves and nothing else really is that important overall why are these tech-oriented companies so important why are people doing anything to get ahold of them? that's where the growth is that's where the majority of the world growth is. investors will pay anything at this point for growth. carl, back to you. >> bob, as you're talking, got dow 27k for the first time let's get to the bond pits rick santelli, good morning. >> yes, some historic markers going on look at the three-day chart of several parts of the yield curve. let's start out with two-year note yields. you can see that they are definitely right side lower than the left side. now, let's move

we'll hear from phobia, amazon, alphabet we're a week away from the fed's decision on rates. and then the president today is tweeting it's far more costly for the fed to cut deeper if the economy actually does in the future turn down very inexpensive in fact productive to move now the fed raised and tightened far too much and too fast. in other words, they missed it big. don't miss it again. of course now the fed blackout window is in place so we won't get a response to that, jim, before the meeting. >> look, the president is -- he wants that last hike repealed. i think that we have to -- he's obviously a lightning rod beyond belief, but it's perfectly reasonable for him to say that if only because it was wrong let's look at the substance of what he's saying our rates are much higher than everybody else that's absolutely true there is a definitive slowdown in the u.s. economy, absolutely true should our rates be this high? no so jay powell should have just said, listen, we're going to cut or cut now but he would have looked like he was panicking and had to wait a few months t