at the amazon conference, you feel like amazon is leading the world in cloud. at google, you feel like they know they want to. likecrosoft, they feel they know they can and they focus a lot on the incredible reach of every single person in the world and how they can tap them with some sort of cloud service. it is hard to ignore china in that context. emily: if you cannot ignore china, what would the impact of the trade war be? this seems not to be subsiding, so if tensions remain, what does that mean? >> microsoft's strength in china has been around the cloud services. it was early in the market. amazon caught them fast. the market in china is for companies that want to go global or access the cloud services for the offerings they are providing outside china. so that has the potential to go strong, regardless of any iron curtain that might fall. emily: microsoft felt the antitrust pain in the 1990's with big antitrust hearings, but they have been largely out of the spotlight with the recent raft of hearings with amazon, google, facebook, apple all in the spotli

amazon tweeted it was the biggest 24-hour sales day in amazon history, at least day one. we are still waiting on final numbers. you know, there were some shoppers complaining that they were seeing technical glitches. there was a spike in searches for canceling amazon prime. so, presumably some of those people signed up bought some , things and wanted to cancel. what is the verdict so far, 36 or so hours? brad: sitting back and watching prime day, you have to marvel at what is sort of marketing event they have concocted out of thin air. they have created a holiday season in the middle of the summer. a holiday season comes -- brings with it a lot of problems. you've got porch pirates. you've got disappointed customers. you know, all sorts of things the company the frenzy. -- accompany the frenzy. overall, you have to sit back and admire the company for bringing itself to a peak season in the middle of the slowest time of year, right? they have created a frenzy where otherwise none would exist. they not only have done it themselves, but brought the rest of the online retail

all of this was hosted on amazon servers using amazon web services. lyft has a $300 million contract with them for the next three years to pay for that. on top of that, google owns 5% of lyft and has a board seat. it's obvious that google and amazon are very deep within this economy. when you look into the filings, you see how concretely they are kind of the infrastructure behind how these companies work. >> in some ways, it is a blessing and in some ways it is a curse. you focus on amazon and google, and from the blessings side of the equation do you see this as , a good element that these companies have so much riding on , whether it be financially but for future revenue streams from these ipos? >> i don't know, caroline. there is good and bad. the benefits of cloud computing is that it allows startup companies, companies that are want to go public eventually or are going public to avoid infrastructure cost. cost you can treat your i.t. needs as variable costs rather than big fixed costs. you don't need to build up a large i.t. department to scale u

all of this was hosted on amazon servers. lyft has a $300 million contract with amazon web services and google has 5% of lyft and a board seat itself. so it's obvious that google and amazon are very deep within the digital economy, but when you look through these files you really see how concretely they are kind of -- that the infrastructure behind how many of these companies work. >> and in some ways, this is a blessing and some ways it's a curse. mark, you focus on both amazon and google. and from the blessing side of the equation, do you see it as a good element that they -- that these companies have so much riding on, whether it be financial or from that future revenue stream from these recent i.p.o.'s? >> i don't know, caroline. there's good and bad to that. the benefits of cloud computing is that it allows startup companies, companies that have eventually want to go public, or are going public to avoid a lot of infrastructure costs. you can treat all of your i.t. needs as variable costs rather than big fixed costs you d

that disadvantages amazon. their shareases later in the season as consumers don't have confidence of getting there products on time like they do with amazon. that compressed season will be to amazon's advantage. was an analyst for the marketer. a tech giant visits the white house, the white house host the biggest tech companies to talk about fallout from the trade war with china and the ban on while -- huawei. this is bloomberg. ♪ emily: white house officials said they would send a delegation to china read by robert lighthizer after a high-level meeting in washington between the trump administration and ceos from google, broadcom, intel and qualcomm. the meeting was geared towards easing a ban on sales from china's huawei. >> i think this is a very dangerous meeting. huawei is not an independent actor. it is an arm of the chinese intelligence agency. us doing trust that business with them will not have negative consequences. i just read the washington post this past weekend and huawei was working with a shell

that really advantages someone like amazon. we always see them increase their share later in the season as consumers don't have the same confidence in getting no deliveries on time with other retailers, but they do with amazon. the compressed season will really be to amazon's advantage. that is another element to upside in q4. emily: coming up, tech giants visit the white house. the trump administration hosted some of the biggest tech companies to talk about the fallout from the trade war and the ban on huawei. and if you like bloomberg news, check us out on the radio, listen on the bloomberg app, and in the u.s. on sirius xm. this is bloomberg. ♪ emily: white house officials are sending a delegation to china next week led by u.s. trade representative robert lighthizer. this is after a high-level meeting with the trump administration and ceo's from google, broadcom, cisco, intel, and qualcomm. the meeting was geared towards easing a ban on sales to china's huawei. i spoke to a representative from arizona's seventh district. >

mark, you focus on both amazon and google. from the blessing side, do you see it as a good element that these companies have so much riding on them, whether revenue or from their future revenue stream? mark: there is good and bad. the benefits of cloud computing is that it allows startup companies to avoid a lot of infrastructure costs. you can treat those as variable costs rather than large fixed costs. you don't need to buy and build up a very large i.t. department to scale up a business. that has been the magic behind aws, amazon web services, also behind microsoft azure and google cloud. in many ways, what they are offering is a real benefit to these companies. there's no doubt that in order to scale up on the internet, you need to pay one of those three cloud providers. and then if you are a consumer and you need to get consumers to use your service, get to know you, you will probably be spending money with google, facebook. probably just those two. that is how you get brand awareness on the internet these days. i don't k

froms this different microsoft, amazon? providethey all different public cloud networks that have particular strengths. amazon strength is infrastructure services or salesforce, cloud strengths, customer relations management platform. you see companies that are buying into the services and using clouds for different reasons. what ibm is attempting to do is to become the glue that will stick together or connect all those different clouds onto one platform. you may be a company that needs to use salesforce for a particular reason and amazon for another reason. that means you may end up with up to 15 different cloud providers, all operating independently in different silos. you have no way to bring them together. ibm is hoping it will be able to become the connective tissue that aligns all the different clouds under one platform. this idea, this strategic move, to become partners with some of these former competitors, like amazon, microsoft, google, is what ibm actually did in the 1990's regarding the global business services

that really advantages someone like amazon. we always see amazon increase their share later in the season as consumers don't have the same confidence in getting their deliveries on-time with other retailers as they do with amazon. that season will really be to amazon's advantage. that is one upside to q4. an,ly: that was andrew lipsm analyst for emarket. coming up, we invite some of the biggest tech companies to talk about the fallout from the trade war and the ban on huawei. and if you like bloomberg, check us out online, on sirius xm. this is bloomberg. ♪ emily: white house officials said they would send a delegation to china next week led by robert , lighthizer. this is after a high-level meeting with the trump administration and ceos from google, brought come, cisco -- brough broadcom, cisco, intel, and qualcomm. it was geared towards easing a sales ban on huawei. i spoke to a representative from arizona's seventh district. >> while huawei is not an independent actor, it is an arm of the chinese government. you cannot tru

we have seen companies -- snapchat went public and migrated from googled amazon. -- google to amazon. as long as you can migrate, i don't think there is a risk. caroline: what about the regulatory viewpoint we are seeing from capitol hill on amazon and google? is there a risk of them being so intertwined with the rest of the tech ecosystem? >> possibly. on regulatory risk is something that has become a major investor issue across technology. we just posted a call earlier today with an antitrust expert to talk about the risk of these platforms. particularly google, but also amazon and facebook. i think the chances of these forced to divest assets is extremely unlikely. i think government regulators would be very low the two unwind that. i think it would be hard to do that. looking at fines or changes that are modest at the margins. one quick comment, on the presidential democratic debates. big tech did not come up at all. except for the one time it did was some concerns over whether amazon is paying its fair share of taxes. the issue of google or facebook, that didn't come up, and that

an explanationto about the amazon complexity. >> amazon has this dual role, hosting a number of businesses , but also competing against them. we are looking into their use of data to see if it is in a fair way or will there be a case? to discuss,ng us our senior tech editor, brad stone. how big of a blow would this be? >> in the short-term, probably not a big blow. these things take a long time. google is facing $9 billion in eu fines. it has been appealing them, so that continues. this is the beginning of an investigation. or at least the expansion of an investigation for amazon in the eu. i think vestager is going to demand a kind of level of information that amazon has been unwilling in the past to provide. to the extent of which the company takes data from its marketplace how certain products are selling. seasonally, overall. and then moves those products into its first party marketplace. in other words, decides to sell what other sellers are offering, itself on the first party marketplace. amazon says it does not look at individual seller's data. if vestager could demand information f

this was on amazon servers using amazon web services. on top of that google owns 5% of lyft. google is buried deep within the digital economy. when you look into it you see how concretely they are the infrastructure behind how these companies work. >> in some ways it is a blessing and did some ways it is a curse. you focus on amazon and google and from the blessings side do you see this as a good element that these companies have so much riding on but for future revenue streams? >> there is good and bad. computingts of cloud is that it allows startup companies that want to go public eventually or are going public to avoid infrastructure crossed. needs atreat your i.t. variable costs rather than big fixed costs. build up aeed to large i.t. department to scale up a business. that is the magic behind amazon ure services and microsoft az and google cloud. there is no doubt that in order to scale up on the internet you are going to pay one of those three cloud providers. -- if you a consumer need to get consumers to use your service or your application you will be spending money w

that really advantages someone like amazon. we always see them increase their share later in the season as consumers don't have the same confidence as getting deliveries on-time. that season will really be to amazon's advantage. emily: that was an analyst for the marketer -- for emarketer. analysts visit the white house. of the biggeste tech companies to talk about the fallout from the trade war and the ban on huawei. and if you like bloomberg, check us out online, on sirius xm. this is bloomberg. ♪ emily: white house officials are sending a delegation to china led by robert lighthizer. this is after a high-level meeting with the trump administration and ceos from google broadcom, cisco, intel, and qualcomm. it was geared towards easing a sales and on -- ban on huawei. i spoke to a representative from arizona's seventh district. iswhile way is not -- huawei not an independent actor, it is an arm of the chinese government. we cannot trust it will not have negative consequences. huawei was working with a shell company in north