In the current study, we investigate different routes to representation which we conceptualize as descriptive representation, through demographic congruence, substantive representation through issue congruence, and psychological representation through personality congruence. All of these routes have empirical support, but we do not know how this extends to unelected representatives, which routes are more effective, and who uses which routes. Thus, this paper investigates which aspect of a claim leads citizens to feel represented and builds new representation models by exploring these routes to representation. We will conduct a conjoint experiment in Sweden (n=2000), Germany (n=2000), Italy (n=2000) and Romania (n=2000) in late June and July 2022. In the attached pre-analysis plan we provide details about (1) our research question and hypotheses, (2) the experimental design, (3) the stimuli, including results of a pre-test, (4) country selection, (5) the procedure, (6) The survey measures, (7) Control variables and exclusion criteria (8) sampling including a power analysis, (9) Pre-processing Steps, and (10) the analysis plan.