tv [untitled] January 18, 2011 12:00pm-12:30pm PST
that was the critical factor. we had enough information in terms of the engineering. we have to go through the ceqa process, which we know will take one year, we hope not longer, but we did not know as much about the northern location as the location near at&t ballpark. we have to do the engineering assessments and it came up positively. we are very confident, unless something very unanticipated comes up, we will be able to get the village built in time and have a great event in 2013. >> let me underscore this issue of confidence, it is essential. when the board expresses unanimity, environmental organizations, community groups, one of the big benefits of this kind of project is when you have more support than when you began, it gives you a degree of certainty that he may not have otherwise received.
the ceqa process will begin in earnest. there is no guarantee with ceqa, but we are about as close as we can with some certainty to get that done. >> just for clarification, the least versus ownership? >> it is an issue on see what 30 -- seawall lot 30. we will be working with what the board provided us. we believe confidently that we can get that approved through the state agencies. we think it was an important thing for the event authority and advantageous from the city's perspective. >> mr. alliellison, there is a t of attention between city negotiators and your group. just wondering how you can work
past that to make sure that this is a successful event? >> we are very excited about being in san francisco. we have a high degree of confidence we can get the village done by 2013. the relationship and morale with our team is high and we are excited to be here. our relationship with the city is positive. this is the beginning, not an end. we have to work closely together with a number of people in the city. i think both sides are highly motivated to make this the best america's cup that has ever been, one of the greatest sporting events that has ever been. it is in both sides' interest to do a good job here. i think we get along fine. >> phase one is behind us. we have already entered into phase two. that is the past. frankly, a lot of it was while
the overplayed. we are in very good stead, moving forward. >> mr. ellison, you are going to end up with a lot of our rights to develop. what are your plans along those piers once the america's cup is over? >> but i do not think i can lay out what we want to do pier by pier. a lot of them are not contributing to the city and could be more beautiful than they are now. we want to develop them in such a way that is both environmentally friendly, makes an economic contribution to the city, and where residents of the city want to go, whether it is for lunch or a walk by the waterfront, or boarding one of these wonderful books to go for
a sale. we want to in view that life into the city. >> there was talk about putting a hotel on pier 50. is that something that you would consider for one of the others? >> we have focused on the sailing village, not a hotel. our big focus by 2013 is to make sure, if we have 16 teams here -- which is what we are planning for. i hope we get that many. we want to make sure we can house those teams, boats, their equipment, make sure all of that is in place so they can focus just on competitive sailing and not worry about logistics, problems with their facilities. >> behind the scenes, we are working on visas, providing the
resources for these teams. there is an enormous amount of work that does not get attention. san francisco is very good at those things. our village is already built. our stadium is already built. we have to spruce up these facilities, and a lot of them you do not even have access to it. there will be investments made, and that will be the legacy of this race. it is an extraordinary thing, from san francisco's perspective. that is why so many san franciscans support of this effort. >> mr. ellison -- >> we are almost out of time. two more questions. >> the america's cup is an enormous undertaking.
i know many people have tried and failed and left. what is the driving force and motivation for you to keep going and accomplish this almost impossible goal? >> there is a personal and to that, why i pursued the america's cup, and then there is the sense and responsibility i have toward the sailing community. turning this from an elitist event into a popular sporting event. i sail primarily with professional sailors. i sail on the professional circuit. i spend a lot of time with professional sailors. professional sailing is not as popular a sport as it could be, i think, because it has not done
the right tv coverage, the boats we are sailing on are perhaps not as exciting to watch or sail, compared to somebody doing back flips off of a mogul. it is not an extreme sport, but we are trying to make it attractive. we want to attract young people, tv viewers. that would greatly benefit all the people who make their living selling. i have been a part of that community for a long time. i have a sense of obligation to them and that is why we are trying to transform the america's cup, the number one sailing event, into something that is user friendly, fan- friendly. that is why we are in san francisco, this great amphitheater where people can watch from the shoreline. we went to the fastest boats
that we could conceive of racing to make it much more fan- friendly, tv-friendly, and more commercial. that is going to raise the level of professional sailing to a point where it is maybe not at the level of professional tennis or baseball, but getting close. a lot of people take it seriously and follow it. the other answer is personal. why do i pursue sailing? why do i pursue my job? i believe human beings are interested in discovering their own limits. i think life is a journey of discovery. one of the things that you find out is what you are good at and what you are not good at. a lot of my life is really testing my own limits. that is the personal answer to