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tv   Made in Germany - Marketing - Is image king  Deutsche Welle  January 19, 2022 12:30pm-1:01pm CET

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w, i to the dark side where intelligence agencies are pulling the strings, were organized crime rules. were conglomerates make their own laws? shed light on the opaque worlds who's behind the benefits and why are they a threat to whistle peak wolves this week on d, w. ah ah ah
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ah, ah, thimbles represent ideas, ideas that move us influence us and persuade us. take the mercedes star. the 3 points were designed to convey the company's aspirations from mercedes on james, one day, dominate the land air and see when we look at the start today, we think of expensive engineering and look serious tradition. so when it comes to marketing is image really everything. that's our topic today on made. now we've heard it so often it's become a mean. it's only champagne if it comes from the champagne region in france. but similar branding battles are going on everywhere. all of the time, like between india and pakistan over by spotty rice, or between italy and germany over balsamic vinegar. these are into the arguments over who gets to call their products. what rather of these discussions entwined
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questions of identity and economy? one job in pakistan. the rice has been harvested and is now being taken to be mill. $3600000.00 tons of rice will be shipped around the world this year. 20 percent of it, but marty rice. but the pakistani have a problem with their neighbor, india wired and by a barbara to a debate indian buyers in dubai. muskrat and saudi arabia purchase rise from us and sell it under their own brand names here. model homes if they've been doing that for a long time ago, but i don't company or buckingham, they buy large amounts from us. and then they put it in their own brand packaging. and literally, sometimes they even do the filling in packaging here in pakistan to open the relative basmati rice from pakistan sold as
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a product made in india than anger as people hear the rise exporters association of pakistan has taken the indian competition to court because the case is ongoing, they declined our request for an interview, but the pakistani se branding isn't the only problem. far mother alba seed when farmers and pakistan want to start planting seeds for basmati rice and they face a shortage of seeds on the market. and prices go up high. you got, i'm out there. the ha my, the boss is still at the machine. the me i get home was school widely before harvesting. we have desperate fertilizer in past designs. just woke up i eagerly ronnie. father, muddy hammock, a computer that we don't have enough of the proper machinery itself. so 10 to 15 percent of the problem is lost during harvester. berlin gray gonna pick husking can near was, may be on that bus with not with need a deal and even more is lost during drying, husking and processing some bieber, near. and just because we don't have the newer technology goal. oh,
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wow. bin inventory. well, the senator warner in saudi jesus, and all that makes rice production were very expensive. somebody that he says the indians enjoy better conditions, which gives them a competitive edge. meanwhile, in germany there is a similar dispute. the town of keel is home to vinegar, manufacture valley. my boss tail bout is battling competition from italy and land known for its touching tomar. sammy cove bell wanted to use the name for his balsamic vinegar to and he went to court. and your cousin that's a live flu. we buy fresh fruit that's grown within 200 kilometers of us and have lots of small suppliers on with. and yet in big industrial producers who buy grapes from all around the world are allowed to call their product balsamic goals. but we can't, our shows are who so that makes no sense to me. i said to myself, that can't be item of washington. i was determined to get my way. i'm jasa,
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dr. maslanka working on an his stubbornness paid off like david taking on goliath barrel one his case at the european court of justice. now he sells his specialty balsamic vinegar to top chefs and retailers across europe. his balsamic o age is for up to 3 years and these oak barrels and has no chemical additives. desert industry, the industrial consortium, balsamic o. d. medina, is all about market power and lots of money feel good. it's also about industrial firms that turn out huge amounts of boss amico and just 8 weeks magnum by sod. we have an artist in a process. you're an industry, we often don't hug. why shouldn't we be allowed to call hours that we so storage doesn't moton too often. good branding has consumer appeal and that goes for foods to. and that means good branding rings, producers, a good price. volumes didn't vanquish,
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but why are we prepared to spend more money on our product? which says it's made in germany gobbled, or for a french champagne or something like that on deck. what lead sickly? it's because we use the brand is a kind of short cut out short cut, an odd up good song, have been notes. it's not possible for us to try on every suit in a clothing store on support, taste testing. everyone sparkling wine before we buy them on the line a. so we look at the brand to the cove and behind this brand stance the promise of mark. this product is good. these are split up to scoot back in pakistan. farmers believe their boss, mattie rice, his undervalued band, that their government has let them down. the kenya intellectually, challenges do have the challenges we're facing internationally, are related to marketing to production costs and the use of technology. ahmad a. hi, joe, was the government has not done anything to create a platform to represent the rice producers of pakistan, the he'd be gone. nig, yoga, it blue form, but i did jasa and we still face other problems with respect to the cost of
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production or the high cost of electricity. he was de la andrew ball and the lack of tax breaks in our export process for you. sure, yes, whoa. she was daughter, father explored gavin is this factor ain't also only sells it's rice within pakistan. it lacks the financial resources to export the rice directly. so middle men sell it in india or the gulf states. so most customers will never realize this balance. marty comes from pakistan, hemoglobin, levy, those obviously pakistani basmati is the best rice in the world while it's significantly better than indian rice in terms of quality, aroma, and cooking all basically will do us. so we have a problem when the indians sell it under their name issue out in shallow, we are expecting that is we hope i solve this problem soon, wasn't a good leader in germany. this battle has already been fought and won in court. so now this vinegar maker can compete with the italians on a level playing field. he
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hadn't hunger, we'll get gun slumber for retailers where we are on regular store shelves and for customers. if we're not caught, balsamic o the no one will buy it. so that's why we've decided on the new label, german artist balsamic oval. x by saw me cool whether it's german vinegar or pakistani rice, the right branding is a big factor in the sales price. now i am a consumer, you're a consumer. we're all consumers. the relationship between us and the goods and services we buy falls under consumption. what then is consumerism? the simple definition is that consumerism is the culture that facilitates consumption. but that's a pretty value free description for a term that's become so loaded with negative connotations. our reporter address no house explains what is consumerism shopping till you drop
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more, more often and always looking for the next kick. this also applies to intangibles such as music, films, and sex. consumer behavior reveals here socio economic status. you are what you buy. i consume, therefore, i am for economist adam smith, consumption was the sole end and purpose of all production. in the 18th century goods were mass produced in factories with the 1st time. ordinary people could now buy nice things, textiles, jewelry, cosmetics, it was a consumer revolution. the 19th centuries, advertising pillars and electric signs promised luxury for all in countries including germany, france and the u. s. the 1st department stores opened temples of consumerism. after the 2nd world war, consumers spending drove the so called economic miracle cars,
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refrigerators and washing machines became widely affordable. but consumerism as a down side, depleting the planets, resources, and destroying the environment. success of consumerism is dangerous. it activates the brain's pleasure centers, but can lead to shopping addiction and chronic debt. getting caught in the consumption trap. witticism of consumerism began in the 19 sixty's, consuming less and sharing goods with others instead of owning them. today, the sharing economy is growing more and more popular with young people. the internet has also changed consumer behavior. algorithms reveal what customers want . websites offer only certain items and manipulate good flyers. in spite of these excesses consumption is and remains the most important factor for
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economic growth went buying, power grows. so as the economy, especially during times of crisis. analysts focus on the consumer confidence index, which measures people's spending mood than consuming can be fun, even if consumers of itself doesn't make you happy in the long run. there are selling products on the market and then there's marketing. there are a lot of ways to let people know about your product, launch parties, t, v ads, social media campaigns, but especially food blogs have become sources of recommendations for users. a survey of germany is most popular. food blogs shows a baking site to be the most successful, followed by one offering simple recipes. a blog featuring vague and dishes comes in . 3rd, obviously users aren't just interested in how to make the food a but what goes in it with this in mind at one supermarket in cologne,
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wants to laura bloggers away from their screens and into their store full of goods, not yet available to by turning the bloggers into touch shoppers and via their food blogs into marketers. you can miss my name's missy. i'm a food blogger, and i love developing new ideas recipe. dina accepted, so and before and after scanning her membership code, she's free to browse the aisles of this. go to market and find new products for those recipes products that aren't available at regular retailers. thus it has opted a label. looks like elder flower or dill vio, but it's actually co laplant. this intriguing. i'm going to try it out. 3 months ago, missy from there mark joined the 2600 testers comprising the go to markets clientele. how about a smoothie for dogs? this is my place and this is my part time huge. i'm an elderly lady, 13 years of age. so she's a bit picky about what she eats,
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and i'm always glad to make her happy. i'm glad. i hope she will be with this. and this happened to me smit by half of the have to order customers will find insects in both dog food and in little treats for humans too. if missy wants to know the contents of a drink, she can try out the digital information. screen. hard seltzer contains carbonated water. infused with fruits and alcohol. the go to market also tests other purchasing incentives like this robot that guides you through the store. now we have something very special. our sound shower that me wets your appetite there. i'll enjoy this. being monitored by cameras doesn't bother her. like all the other testers. she's given her consent. next up for missy vegan,
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and lactose free power bars handsome new deserves. this one looks interesting. armin's bananas oat states, coconut oil. with the sample packets. if you don't like them, they won't feature in the store. miss lack that. i'm drawn to what really catches my eye visually. it's all about things that match my color profile or color scheme . that's what i like to buy. best coverage, gather the food blogger scans, each selected product with her phone at the end, she's presented with the total bell and links from rating the products signs. i have 62 years 30 credit, and my shopping is 61 years 42 cents. so time to complete my purchase, she pays 13 euros a month for her membership, which allows her to take home products worth $55.00 heroes. plus each rating is
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rewarded with bonus credit. the checkout process is completely digital. does ankles aloofness? i always find it an exciting shopping experience lawyers. i discover new things and also get inspiration for my food blog and my own cooking. i can see stuff that will be on the market soon. all the isn't available elsewhere. how from buddha, go to market was founded in austria, and last june, opened its 1st german branch. cologne was chosen due to its reputation as a cosmopolitan city home to a lot of young and internet savvy people. the craft ling startup is also based in cologne, like other food supply, as its owners pay up to $2800.00 euros to get their products on to the shelves of the tests. supermarket coughlin kicked off its test range with ginger shouts, but is now added, chilled reagan power bars, and it's paid off. therefore, a little to my advantage for rounds with go to market is that we have
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a real sales situation for the 1st time. i often with other market research options it's just surveyed on an online screen or on the street well, but they're not physical sales situations that are too messy fund. our mark has arrived back home as a food blocker. she takes her time to rate her shopping. does how does it did what it said? it would just open up and no more than that meal ish in common, like i just still like watching tv and because of the extra emotional appeal or not all the music and extra imagery that they used to optimize product presentation here from here, it's me making the effort to go to the store and i do have to spend a bit of money on them, but when i have it in my hand, it's me deciding whether it appeals to me or not. is it, when it is in the hon, tighter or wish to smashed or of us me so entre is do after they can maybe do with a small a drink is contingent. there are significantly more beverages than food items or
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cosmetics. smith, but the stuff you do get is always interesting. named con emma into the sun. there is the odd disappointment, a bit artificial aren't ok. she definitely wants to saver being a tester for a while yet. yeah. i wouldn't buy that. ah . after producing and consuming invariably comes disposing and in a world economy geared towards convenience. especially plastics are a mounting problem for global production of plastic surge in the last 70 years to 360000000 tons in the year 2020 asian countries drove back growth in the last 2 decades led by china. what to do with all the waste waste management has become a booming cross border business with very dark corners. my colleague, a d t,
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roger, go pull reports. these containers sitting in a port in manila almost triggered a war. they were full of garbage including used adult diapers. and philippines refused to let them into the country. president rodrigo, do territory just told you know, that he has one week or its war. after rotting in the sun for nearly 6 years. canada finally took its waist back and burnt it. it made headlines everywhere and revealed the dark underbelly of the globe. plastic waves network. it's a drive with corruption run by private traders and fly by night establishments and interpol found that it could be worse. we often find the same names linked to other crimes, money, wandering tax evasion, fraud. it's all the same criminals and the currency driving it all. is plastics, crap. i want to find out more about what's going on. but everybody on speaking do
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seems to be answering in court. so how does the global plastic way straight even work? and how can we get out of this mess? and good china? by the ninety's, china was becoming the world's manufacturer. every day's shipping containers carrying all sorts of products with journey to the us in europe. but when they returned empty, they became a serious financial opportunity. the west consumed. oh, collected its west and shipped out of sight to china. china recycled wooded, good and sent back new products for more consumption. and this cycle was on repeat . and it was dirt cheap. for example, one u. s. street told me that even in 2010 while it cost around $85.00 to dispose of a done of waste domestically, it got only $35.00 to ship a ton of the china. could there be, as we did the usually when low grade or contaminated plastic was sent to china.
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either cheap labor was needed, assorted. i'd had to be dumped and burned within a few years. several chinese towns near landfills and insinuations, side, salad, complaining of polluted air. and water. cancer rates rose so by 2018 china had had enough effectively banned all plastic waste inputs. and the world had lost as number one recycle. but china was prepared, their recycling industry was established and the country was now producing enough waste domesticated supply its own draw materials for recycling supplies than the rest of the world was scrambling. some waste was burnt within the countries, but shipments of garbage still needed to find new destinations. and they found them soon enough in countries coasted china lake militia, individual island. hank jane is a camp dana, with greenpeace, and militia,
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the country that became the leading and border at the time. grant fees along with citizens and governments of some southeast asian countries are now demanding that the west stop using them as the waste dumps of the world. especially the rich, richer country, or just lots of ways of it to the global soccer. and, and of course, they're shipping the problem to globally, but here's where it all got really lucky. you can just recycle any blast. they come in grades that you can tell by looking at the bottom of the container. and each grade needs to be recycled on his own in a specific reciting plant. it only makes sense to recycle high grade plastic life. a shampoo bottle ordered the dodge and container because what comes out on the, on the side still has value. but things like styrofoam that food comes in can never be recycle, which means that only it will be used once. this is, you know, let's say a container full of plastic. you honey grossman, looks into corruption and environmental related businesses around the world. the
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government is going to pay, i don't know $1000.00. i'm just making the growth to recycle it. and then the company says, okay, we're not actually going to recycle it. so we're going to keep a $1000.00. and then we're going to spend $400.00 to send the container. we're going to need somebody $1000.00 in indonesia to make it disappear. and then we still have to have those dollars profit. that something like that. and companies in asian countries are willing to take the plastic in local waste collection is much less developed here. and so clean plastic can be used to feed the upcoming recycling industries. but here's where laws can be broken. the boss of convention is international treaty that stipulates which plastics can and can't be traded. it says for example, that contaminated a low grade, plastics need special permission from the receiving countries, governments before they can be shipped. my independent investigators found that
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plastic tree does have discovered ways to bypass this. first waste shipment can be mislabeled and passed through customs checks in the west. and then companies and developing countries who offered a taken low grade or onslaught plastic, find ways to smuggle it back to local authorities. even if checks take place they can be evaded. and so the most obvious when which corruption comes into play is to bribe officials to allow you to import that west. once aloud into the country, traders, me to find a way to make money from the bad plastic investigators found unsuitable disposal, including into rivers, landfills and plantations, along with cheap labor to be the main modus operandi. so basically the same things that happen in china, but there's even more criminal energy in this the criminals are relying money laundering techniques, and this typically would take the form of a legal waste company that would engage in both legal and illegal trades and then
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mix the payments across these 2 business lines. i also hearts foundation has investigated the role of money laundering at tax fraud across the waste trade industry. proceeds from the illegal ways trade could be up to $12000000000.00 annually. and are we staffing? many of the profits remained in the exporting countries with importing countries only generating part of the profits from resale or re use of certain waste from 2021. the basel convention toughened regulations. more types of plastic were banned . but environmental asleep, the still doesn't go far enough if we leave the door slightly open, some one won't go straight. viet gone domains group fight for environmental justice . in november 2021 at the lobby. the govern government to halt waste exports to vietnam. on average, a boston and germany generates up to 2 kilograms of trash body. so can the european
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union deal with its own waste output you? it's supposed to have the best voice, my natural infrastructure in the world. and we know it is shipping to countries where the waste management structure is not so dropped if we don't have the countries to which we ship it definitely in his groups as western countries have to develop their own recycling systems like china did the demand for some hydrate, recycled plastic has been soaring lately. even beating virgin plastic out of the competition. in some cases. as more asian countries clamped down or ban imports, the big question is where will all the plastic go in the future? so what can be done 1st, why deleting policies and stricter enforcement and western countries have to invest in their own recycling industries to clean up their own mess
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but to treat all that with domestically, the thing that needs to be cut down at the source is the amount of plastic we produce consume and throw it away in the west. in a phrase, less is more, especially in a world of inescapable mass marketing. you might want to think before you act, but also before you transact, that was made. thank you very much for watching catch us again here at the same time next week. for me, it's good bye and take care ah ah,
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oh africa naturally losing the environment. and with a sophisticated design, a to t has been focusing on green and affordable housing and ah, to weather the harsh desert climate with eco africa in 30 minutes on d. w. ah, ah, soccer is a sport of many colors. and the children in this mountain village. oh them all. but can everyone be a dog with them regardless of gender? ah huh. where's blue?
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the color of her favorite sexes. traditions prevent her from going to games and playing with an insurmountable obstacle. bloom, girl football on the peak that starts february 4th on d. w, or the battle against cove in the oma calling variant is putting healthcare systems around the world to the test. vaccination campaigns are accelerating, while restrictions are intensifying once again. but are these measures enough to stop the spread of omicron, fax, the data and reports release? you know, weekly coping 19 special every thursday on d w. ah, hello guys, this is the 77 percent. the platform for africa you to defeat is used. it's your
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idea, ah, you know or the shuttle we are not afraid to happen delicate topic because population is growing fat. and young people clearly the solution, the future. a 77 percent now every weekend on dw. no. ah ah this is the w news live from berlin. the united states urges de escalation and
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