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tv   In the Light of Justice  CSPAN  October 14, 2013 8:30pm-9:46pm EDT

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us for centuries and we perpetuate them and keep that going. >> i thought wow that's the answer. if there were more women in politics and more run across public life and more women in power around the world and things would change. i called my editor and she basically said okay. >> all of us in the working class are subjected to punitive taxes being ignored by the elite media, not getting any kind of special interest help in washington like the fat-cats get. we are all in that same boat,
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and what color we are and that's the real problem. >> we are the only national television network devoted exclusively to nonfiction books throughout the fall. >> next remarks by marissa mayer ceo of yahoo!. she sat down with techcrunch founder michael arrington to discuss the state in the future of yahoo!. from the fourth annual disrupt conference this is 26 minutes. [applause] ♪ >> did you see that? the cookie thing? >> i didn't. [laughter] >> it's amazing what they are doing these days.
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first of all before we talk about the logo i would love to get your autograph on this whole folk thing. first of all i've never opened a "vogue" magazine before. look at this. >> that's a huge book. >> i gave up because i couldn't find the article. there is no table of contents so my friend spent a good 25 minutes going through each page. we finally found it and i really want you to sign it. would you autograph this for me so i can have it forever? >> sure, why not? >> just the part we are lying upside down on the chair there. >> so the back story is -- the back story is they actually sought me for two minutes sitting upright and when the photographer came over and basically said obviously the article is about leadership and unconventional forms. would you please move upside down? i said sure and it worked.
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that is sort of the back story. >> that's awesome because we are going to talk about this every time manager if you you for the rest of our lives. i wanted to get it -- i wrote this for you. maybe both of us could be in the upside down position during the interview but we won't do that. back to the logo. what the heck happened here, right? [laughter] >> i should say that i like the way that we did it. to me we pride ourselves that yahoo! and as being the world's largest startup. we are a big established company and we need to be entrepreneurial and our attitude is to be very scrappy. the way we did the logo, we kept it in house. we didn't have someone as an external consulting firm we didn't spend billions of dollars. we did it in a way that came
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from an authentic place and for us with the brand is really about is the products and having the best products in and the best user experience and that is what we want to shine through. that is what we are focused. we are happy you with a loko but focuses the content. >> how long before you change change it to you thing? >> the amazing thing is one of the things that caused this to happen is the logo has changed a little bit all the time. yahoo! didn't change at all for 18 years old we had basically 18 years of pent-up changes in small changes, changes you don't even see each day when they happen. from now on we will do small iterations. overtime just to keep the logo fresh and current that we basically got to a place where 87% of our employees wanted something different. our users were mailing and saying your products are beautiful but the logo feels clunky. when you get to that point when
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your brand and your logo which is a manifestation doesn't match the products. then it's a problem. >> all right. i'm going to drop back. i you were honest about it. i thought you were going to talk about math like you did in your tumblr posts. even though we can't see if it's actually beautiful. okay. here's something nice. you have been the ceo for a year come for a year in and four months. july 2002. >> two years and two months. >> stock traces doubled edge. about $14 billion of stockholder value that wasn't there before so that's good. that's really good. this is something you think you deserve to? how did you or not? >> it think there is certainly some smart investments that i owe to my predecessors and gangs
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investment in the ali baba or something that people are excited about and yahoo! japan which is a joint venture for us from some of the early days have done well this year. i will say when i look at the state of what we are doing inside the company i have said it will take multiple years and probably three or more to get the company going in that direction that we wanted to and having the growth be at the rate we wanted to be. but for me it's really a chain reaction of four things. hiring the right people having the right products turning that into traffic is traffic ultimately leads to revenue on line. we are doing really well. >> you said four things. >> products people traffic and revenue. the interesting thing is they are chain chain reaction and they work somewhat like a funnel. you have to get the right people there before you can build the right products. the products have to be good
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otherwise people don't use them. once you have a usage you can use it in advertising a business like we went to attract more advertisers for more revenue. we have had have modest growth in 20121% but we have to start somewhere. this year we have had a nice stable year so far and we are hoping to see some growth this year or next year. we are seeing really exciting things and of obviously done a lot of acquisitions. even separate from acquisition strategy we now get 12 thousand thousand -- a week. the reason that is a phone number for us is basically for every job we have we get a resume each week which is up dramatically. it's up 5% from before when i was there and before july 2012. our attrition is down markedly
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and bear down to 304 less attrition. i have been really happy with how tremendous the people are. we are adding people all the time. >> how many ex-yahoo! people have you employed? >> in q1 14% of our hires and q2 is 10%. we actually had a lot of college grads by definition. over the course of the year it's been 10% of our hires which has been just great. we are happy with some of the new products released. monday we have released a new product wary of a product called yahoo! screen that has the saturday night live archive and in the comedy central clips, jon john jon stewart and stephen colbert. you can watch us all on yahoo! now. in terms of traffic the one
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thing i'm happy to announce today is that we have passed 800 million monthly active users in terms of yahoo!'s global audience. that sets aside tumblr and that's core growth and that growth represents 20%. >> so that does include tumblr? where these people coming from? >> we are seeing a lot of additional usage on mobile. 350 monthly users on mobile and a lot of usage on homepage mail search or core properties. my strategy has been to be focused on the people that you use every day the search to mail the homepage news sports finance etc.. we see people responding to the way we are strengthening and investing in those products. >> can i just apologize? there are 40 people here taking pictures. they follow you around all the time and i know it's really
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annoying. they are taking a lot of pictures of me. [inaudible] >> i see they are here for you. i didn't mean that anywhere at way. you are a little more photogenic i think. we talked about product. your traffic is way up for an unknown reason. i mean the core products. everybody thinks that i mean that in a mean way but it's exciting. i promise i'm going to go to yahoo!. i did go to yahoo! for the new logo thing. i'm going to start seeing how that works out. >> we appreciate it and i think we have received a lot of marketing. >> has to be hard. you came from google and you were there from the beginning. google almost effortlessly gets
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tech praise. to a. to accompany that it's really hard years. he probably had to fight harder than ever to get any attention on these products. that must not be fun sometimes. >> i like hard work and i love google. i was there for 13 years and if you told me i would be as happy anywhere else i probably would have doubted it. i'm as happy if not happier at yahoo! so does ben and a phenomenal experience. i love hard work and i love big challenges. it's a big challenge but i have a great group of people that were there already. people that are rising to the challenge. it's really inspiring to be part of that. >> all right. do you think this crowd is crowd that you think get back to your products? are you starting with mobile? >> if you have mobile you can see the weather mail fantasy
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football. how many of you have been to yahoo! in the past month? it looks like it's about half or maybe more than half. i would argue that in many cases we haven't lost those users. we just want more of their time and attention. we can give great tools that help in the core concept has been about organizing and help people figure out how to spend their time. some of what we are working on now, for example our news team that organizes the news stories on homepage we have a more sophisticated organization algorithms that i've seen today. i'm proud of what the team has done and we are just getting started. at its core yahoo! is a driven company that we are really a personalization company. we are about the right advertising for users. there's a lot we can do for the users.
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in terms of giving them more reason to come back and spend more time on our site. >> do you use yahoo! mail? when you started using it i assume you weren't using it much when you are at google. maybe you were but did you find oh god this is awful and we have to change and things? >> there are few key features that i missed but overall i think it's a strong product. i actually like the fact and it's sort of funny because one of the things i used -- processinprocessin g with pine. i like really basic e-mail. i like it to be fast and efficient and simple and minimalist. it's actually a command terminal program. what i really love about it is that it loads faster than gmail. we are looking at efficiency and
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bit o. improvements. it doesn't have video chat and a lot of these other things which we may experiment with but ultimately can get in the way in terms of using mail every single day and wanting to be fast and efficient. >> what are the biggest product holes and problems that you are facing right now, the top couple of things that make you the maddest right now that you want to change? >> i think there are lots of small things. there always are. there are lots of different bugs that you squash as they come up terms of the broad big piece that i focused on his mobile. we have grown our mobile team to almost 10 since i arrived. it was really subsidized in terms of where it needed to be when i got there. we had a great svp of mobile.
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adam k. kam has a tremendous team working on the design of product engineering. looking at what users need to do and their daily habits on the phone. there's a huge opportunity there for yahoo!. yahoo! has eyes been strong and mail news finance sharing photos group communication all these pieces. that is what people do on their phones so there's a great opportunity for us to take the content of functionality we have eyes out on the web and taking it and making sure it meets not only the same cases we have had but also some new use cases and expectations on mobile is the key thing that i'm focused on. >> a random question. i saw something where you are at the apple event yesterday and you seem to like the fingerprint nsa scanner thing on the phone.
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why would you be in favor of anything that can gather more information and? >> that's funny because i didn't realize there was a reporter there. they just said what do you like. i didn't really know that he got picked up. the thing that i liked about it and it's funny because you mocked me one time at techcrunch. i don't have a passcode on my phone. >> oh yes. >> my mother said are you crazy? i just can't do this passcode thing 15 times a day. i saw the fingerprint thing i said i don't have to. i was excited that. building in the smart sensors into the phone. it's the same reason i joined the board of java and i'm excited about what they're doing in terms of small sensors that make everyday tasks that much more interesting. >> all right so fingerprint sensors are good. speak to unlock your phone, yes.
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>> as far as i know microsoft hasn't announced any ceo. are you happy that ballmer is leaving and who do you want to be the next ceo since they are your biggest partner? >> i would say from my almost 15 years in the industry obviously bill gates and steve jobs have been huge pictures in the industry. i really admire -- in terms of what they have built it's an interesting time for microsoft and when i look at their product line i see a lot of strength in that area. when does, office and with those products look like. one of the things i've come to appreciate as i do think consumer executives and enterprise executives have
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different traits in different stinks so i would hope they are looking for people who are strong on supply-side business. microsoft is a strong industry overall and i think that helps build on their strengths. >> would you like to see gates combat? >> i see in case of phenomenal leader and i think there is nothing quite like the passion of a founder in terms of leadership. >> you are turning into a real diplomat. i will tell you that. being a ceo means you have to say things more carefully than you sometimes used to. i'm not commenting on that other than that. what is your biggest weakness is a ceo? what do you at the most? clearly there are great things about you that everyone understands that what are you terrible at? >> i think i've been really lucky. i know many of the ceos in the
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audience who who have arranged startups to big companies. ceos do want to see each other succeed and i'm really lucky to have some of the greats from silicon valley reach out and give advice. one of them said to me the thing that is shocking about a ceo overall is how few decisions you actually have to make. you have to make them exactly correctly and exactly perfectly. so in an average day there is no decision that you really have to make. you can come to your team and is probably okay but every now and then a decision and sometimes it's obvious and sometimes it's not obvious but it really matters and needs to be made absolute correctly. i hold holed myself up to that lens i should probably made making fewer decisions and while i try to identify with those big decisions, i do think it was hard to say okay what are the
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decisions that need to be made absolute correctly? >> you don't think you've made a single bad decision? >> i'm sure that i have but i don't think any of them would make it or break it in terms of yahoo!. my ultimate goal is to get the company growing again and from that perspective ceos to grow revenue. in that quest. there are few decisions you need to make any need to make them perfectly. >> okay, all right. >> in the average day i'm not getting pulled into the fray of those decisions and is something i can get better at. >> what are you doing to protect us from a tyrannical government? >> i have been junior of interview so i knew this was going to,. i think that i agree with a lot. max is a board member and a good
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friend so i'm not going to -- that by what i will say is i'm really proud and i can't take credit before i got to yahoo!. i'm proud to be part of an organization that from the very beginning in 2007 with the nsa and fisa and prism have been skeptical of and has been scrutinizing those requests. in 2007 yahoo! filed a lawsuit against the patriot act, parts of fisa. we fought back. a lot of people have wondered about that case. >> you loss. >> we lost. >> not you, you weren't there yet. >> the thing is when you lose and when yahoo! lost if you don't comply it's treason. >> treason. now you are going through the process of suing.
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>> now each request we have reviewed and scrutinize it. we track a lot of requests from the local government and push back on requests in terms of the nsa. we can't talk about it because they're classified. >> why? let's just say right now you were to tell us the truth about what's going on with the stuff that is classified. what would happen to you? >> releasing classified information is treason and you could be incarcerated. i mean i think look at -- we actually think it make's more sense in terms of scrutinizing requests analyzing them and doing our best to detect their users but it makes sense for us to work within the system and we are filing suit against the government asking to be able to be more transparent with the
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numbers on the nsa requests. so we have really taken charge as a lot of other companies have as well come up rushing for more transparency and pushing back on unreasonable requests, pushing back on what we have u.s. legislation legislation that might not be reasonable and we are constantly in a position of petitioning the government to release for example the documents of the 2007 case. so we will keep doing those things. it's really about our users to understand what's happening on our side and across the industry we release our first transparency report on friday. >> i asked this question of every single question except mark about steve jobs would i have asked everyone else and i haven't gotten a single answer yet. i wasn't given an honest answer. what you said in the reasons why you can't talk is great.
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thank you. >> it isn't about this particular thing. it's classified information. it's classified as treason come to it can be so that's what i can say. >> you don't think the best with his serve your shareholders is to -- inaudmacinaudmac k who is smarter larry page or mark zuckerberg? [laughter] >> it's not really a fair question because i know that in different amounts. i have a huge amount of respect for larry page. he is really broadly talented curious interested in wanting a challenge. what i would do is point out we where and potentially different dimensions. larry asks why not and why should it be that way and can i change it? the thing is always i have been
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attracted much with mark zuckerberg but i think i have been blown away by his excitement for people. i think he's incredibly insightful and a great in technology but also very insightful and has created this amazing social tool that has helped connect us all. he is insightful to people in psychology. >> i don't get the sense larry is insightful about people. am i wrong? he sort of in another world sometimes. he is so smart that he's in another world although mark is too. >> obviously i think larry's superpowers challenging the status quo and mark superpower is knowledge. >> would assure superpower? would assure superpower? >> i don't know that i have one. >> well that's sad. [laughter]
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everybody should have a superpower. >> i think the one that i would like is i that you think i'm able to have a -- coming in to yahoo! the had been through a period of lot of turmoil and turbulence in getting to empathize with the employees and understand the state that the company was in and see a path for how to get better but realize we all had to get there together as a team and that wasn't going to happen if i couldn't empathize and be part of what had happened to them before i got there. so i think people would say that i hope if i have a superpowesuperpowe r it's probably empathy. >> marisa thank you so much. thank you for giving us so much time. you're hoping -- helping to judge the finalists and it's really great. thank you so much. >> thanks.
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♪ >> i thought wow. that's the answer. if there were more women in politics and more women in public life and more women in power around the world thinks a change. i called my editor and she basically said okay. >> all of us in the working class are subjected to punitive taxes being ignored by the elite media, not getting any kind of special interest help in washington like the fat-cats get we are all in that same boat in the matter what color we are and that's the real problem.
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>> niagara is a reconstruction of the ship built here in 1812, in 1813, actually the winter of 1813 for the battle of lake erie. it was built to contest control of the lake with the british and to wrest control of the lake with the rest of the squadron of ships that were built here. the ship incorporates tempers from the original. they're not structural and they are not loadbearing. they are embedded between the pieces and they are a symbolic presence of the original ship. what is original about the ship is the way it sales. the rigging in the working of the sales in the work that the crew has to do is very much what they have to do in 1813.
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we teach history. we teach people and appreciation for the war of 1812 in the maritime history of the great lakes but really most of the learning that takes place on board is about functioning as members of the team in the ship's company here this is what they are learning that is i think of real value now because it's a place where you can continue certain traditions and certain attitudes and abilities that have been with us for centuries and kind of perpetuate them and keep that going. ..
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>> but as the great depression steep did the one term ended in the frustration. good evening welcome to the first lady's influence in 1929 through 33 and what it interesting like she had
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here to tell us about her life before the whitehouse is historian and author and biographer following the hoover institution working on the biography of lew hoover. what interested you to spend several years of your life? >> was at the national first lady's library i started to realize this story has not been told there are so many different entities she was involved in and give it in particular that the rest of the people to know about. >> board id waterloo iowa and her father really wanted a boy? >> said dame lou that is not short for it will be used but he did razr as a tomboy
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and one of the earliest pictures is the two of them fishing in the us treat them later of her carry a rifle and a lot of her diary talks about her joy to hunt and fish and the outdoors. >> host: how does that translate into her grown-up life? >> guest: she was so fascinated with the outdoors throughout her life to study geology was an outgrowth of that even as late as her 60s when she went on a camping trips in to her campsite he had slept of a ground all the others slept in the tent >> host: from a public policy perspective she spent her years in kerry g. down with a bid to incorporate
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the outdoors into her life and this is a time when women were not doing this? >> guest: they were not physically active but she took it to another step. the first area was go scouts because that was said opportunity to promote what outdoor activity that we would call out for crafts such as campy, hiking, build a a campfire and enjoying the outdoors and in the amateur athletic foundation to make sure that physical activity sports where appropriate for women would not just something that the men did for women. >> host: your questions will help to make this interesting.
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how did she get to california from i was? >> her father was the banker in waterloo of course, the days before the federal reserve or fdic's though they did not succeed and ran with the economies of her father charles was looking for other opportunities if he does started baking in whittier california which the early 1887 building a
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brand new committee founded by the quakers but they were open to fair minded people of any religion. >> host: here is the connection. whittier california coming back quaker community many years later the home of richard nixon that was also a quaker so here is the connection. we have a video of lou hoover and earn the years than we will be back to talk about her life. >> her father always wanted a boy which is why the name lou it is not short for anything and as a result he takes her out she becomes the tomboy how to shoot, the fish come mckim being counted in the mountains a lot and she learns about the
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outdoors and love said. this is the 22 rifle that was owned by lou. this photograph is surly but it is her on top of this space looking rough and tough with the provisions but she has the gun berry in the oakley it is that type of era. one of her most famous essays is independent girl written in january 31st 31st, 8090. the last line talks about being independent to do her own thing but sooner or later she will meet a spirit equally as independent as her own bet there is a clash for the united forces to go forced to meet so world and i think she meets that person with herbert hoover.
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this is -- a diary 189-13-1892 and is a college talking about the class is that she talks about she talks about her body class's she really likes to be outdoors she refers your we were a good match for climbing we'd be together such pieces we found a lot of flowers and primrose and forget-me-nots and frogs and all the things that are fun to be outside. said they also draw sketches of flowers. this is her sketchbook there is flowers and butterflies and they also have the latin name as well. lou does not write about
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herself but the experiences of her life. highly educated at this time period her parents created hong it had a very loose and open and here you go if you want to learn we will encourage you in she could do that and explore that as fully as she could. >> host: we were commenting how full of life that just comes through in these photographs all the years later a and chile seems to be smiling. her decision to study geology on twitter one writes she earned a degree in geology from stanford at different if not rocky path. how unusual was it for a woman to study geology? >> it was very, very unusual she may have been the first
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woman to get the degree in geology. one of the things i recently learned is the male students went on field trips and she was not allowed to go because she was a woman but knowing how she loved the outdoors in what she did before she came to stanford i can imagine how upset she was. >> host: but she graduated with the decree or there any jobs available? >> guest: no. she sends a letter to her friend three weeks after she graduates in says here i am that was supposed to be a bachelor of arts in the she says what i could give that i cannot find a job in my field. >> host: but she did meet
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a herbert hoover as a fellow etiology student. >> that relationship developed that herbert was of a senior at the time lou started but she was six months older. he was a lab assistants but dr. peter had a lecture on geology which it had heard steady their ian he took an instant liking to her and rights of r her a smile, her laughing blue eyes what a delightful woman and what i find humorous is that i believe she needed some assistance. [laughter] >> host: he also was from iowa? >> he was a quaker. >> correct so that was not uncommon so there were some
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connections. >> so what happened to the relationship? >> i think there were a lot of letters but there was a strong connection and a strong interest. his job took him to nevada then australia said they were continuing to communicate and he was offered a position in china and center a telegram and the post office of the name lou it was not a formal proposal but i am headed to china will you join me in the postmaster pundits of the bulletin board for everybody to see it. [laughter] >> that is like the internet today. [laughter] >> and her dick gave for him was bery.
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>> every week we have a special item attached we're looking at the first lady today you can see the b.a. degree from stanford university to look at the document that did not serve her fall of the job market but she found her partner. she said yes to china. >> the day after they got married february 10, 1899 then headed to china the next day to spend a couple of days in japan than they were there when they're rebellion occurred. >> host: a question on twitter did that influence their policy in the white house? >> guest: i think this day in china did but a lot of countries influenced them but when they got to the white house they looked for
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ways to help us to keep our freedom and they software that had been taken from the people. >> host: what influence for joining of philosophy what was it about their development that led them to view the world that way? >> guest: i don't know they necessarily have the view when they started with overtime they were in chided during the rebellion in didn't europe with the outbreak of world war i where people's freedoms were curtailed in with the importance of individual freedom and a country is that people did not enjoy that same level or freedom of choice they thought that was important. that approach enabled the hoover family to acquire wealth to be successful. >> guest: multimillionaires by the
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time they got to the white hair out -- white house in 1914. >> host: that protest was protest against foreign influence over their lives were threatened? >> guest: yes. they're under siege and under barricades' a and it lou was out where the weapons were she was getting supplies and helping to aid people one bullet came through the front door she also picked up some cards in played some solitaire in said you had missed the most exciting summer you should have come. >> host: but their travels we have good graphic on the screen the positions that took them around the world stanford, a china, london
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with the lead up of world war i. then the commission for the relief of belgium. the head of the u.s. food administration that became the american relief administration then secretary of commerce under harding and coolidge. one question i read he was a globetrotter how many countries did she live in or visit. where else? >> guest: and several countries of southeast asia including burma, the cambodia, australia, africa cambodia, australia, africa, countries of the middle east and also is in russia. that is the short list. >> host: during this time they published together?
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>> lou published a couple of pieces of geology on her own and one was ideography of jon mills who created the seismograph to measure the severity of earthquakes but the work they did together was a translation of the 16th century of a treatise on mining written in latin that had a lot of technical lanterns in lou had studied latin but they also used a professional translator and it was the first award given by the association for mining and metal ig herbert was a member but lou was not but she gave the remarks to except the middle. >> host: then we will look at a video of things that they collected. david you are on the air. >> caller: what about her relationship with the white house staff?
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i read when it came out quite a few years ago it did not portray her as a nice person apparently they did not speak to the white house staff a and they wanted them to literally disappear that they were jumping into closets are hiding behind curtains than they did not speak to the staff that mrs. hoover would communicate using hand signals because that would drive them crazy because they did not understand she was very passionate than on either hand was not very nice to the white house staff. >> host: lets phone -- let's find out how that squares away with her public image. >> guest: the caller raises good questions did
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there is material out there that supports that but i think one of the things to look at as a historian when did that material, out? one of the challenges reading anything about the hoovers while the roosevelts were in office there was such eagerness anti-hoover sentiment that people had opportunities to capitalize on the anti-hoover message. some of that is what we need to look at more carefully but we do know that they did pay several white house staff out of their own funds to make sure all of their own staff ate three meals per day and could keep their jobs. it is a mixed message what is going on with the white house in these to be looked at more carefully. >> host: and facebook question is what this
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mrs. hoovers opinion of the women's suffrage movement? >> guest: she was not actively involved but at 15 she wrote in support of suffrage as a teenager talking about the fact she did not think it was right that women should be classified in the same category as jailbirds a and convicts to be denied the right to go because those who were convicted could not. says she was very much in favor that women get the right there she was not be active suffragette. >> host: a question from twitter being a tomboy did she believed in equality between men and women? >> guest: absolutely. >> host: we will show the video about her travels around the world and some of the artifacts they brought back with them. >> some of the things that lou collected was the blue
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id white chinese porcelain and they focused on the the period three or 400 years ago that is the best collection of the chinese porcelain and having learned to speak chinese she would live through the research each of the artist where it was made so they are continue these trading having as many as 400 at one time to get a match set lou collected pewter. that would have been used for various two-part --
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teapots. there are probably 50 years 60. and then the insurer that came from but then they spent time in australia. but none of that seems to be particularly sharp but i take it would do a lot of damage to somebody. here is a bayonet, a dagger with a wooden handle. swords seemed her favorite thing to collect with the
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righties of shapes and sizes >> host: while that figure was going on and we have another guest. a political historian heard pete is the virgin did -- in she ended up at the harding and coolidge cabinet then bubba kennedy for president in 1828 what was the country like during that election? >> the economy was growing leaps and bounds through the twenties and herbert hoover was this incredibly pom prominent secretary of commerce in there is a lot of hope and expectation. he is a great humanitarian a great engineer in and he is
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able to get the nomination partly from in 1929 with that reputation and service through world for one then secretary of commerce but then the incredible relief effort he managed with the great mississippi flood id 1927. >> host: over the last couple of weeks the mass media comes into play so how does that affect his popularity? >> there was a lot of coverage there were newsreels for the would push for the presidential nomination he had a flood may give him called master of the emergency to show how competent and capable he was. media was very important to give his name and picture in front of the public. >> host: what was that like? >> it was a landslide almost
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60 percent most of the electoral college. an election that the democrats have nominated al smith the first catholic to be nominated as a candidate so herbert hoover is the beneficiary of the divide on the democratic side and for those that are opposed from within because of catholicism and also prohibition. hoover escapes the internal battle. >> he also came in with the overwhelmingly republican congress. >> both houses had a large majority see with things that they would have support for his programs. [laughter] >> but how was lou during the campaign? >> she was very visible part
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of the press at the time in conjunction with the democratic nominee so there were these comparisons of a woman that was not that knowledgeable or sophisticated against joe lew henry hoover graduate of stanford is a very sophisticated woman. lou gained national prominence on her own as well. >> host: michael from san antonio. >> caller: hello. mrs. hoover seems very unorthodox for the late twenties and early '30's and way ahead of her time. i think she was eclipsed by eleanor roosevelt may be though leader glamour of jackie kennedy says she has
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been forgotten. to any of you all know how she was perceived at the time of her reign of first lady by the press? >> also the depression but how would she perceived? >> with the same expectations in the enthusiasm that had greeted herbert. she was involved nationally with go scouts in the national athletic amateur division it had hosted a conference of women in law enforcement to get equal enforcement of the prohibition of all it was very well-known. but one of the things she did earn the issue was unorthodox but she did not have come vichy inherited
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the social secretary but they did not get along because mary randolph wanted lou to do things the washington society way and that is not how lou wanted to do things so they parted company after one year if she did not hire another social secretary said she introduced of what changes did was very unorthodox. >> how did they celebrate? >> they had of paul. >> it was pouring rain that day. they were soaked with the actual ceremony it in the parade but they did not attend the ball. it was considered a charity ball not now but we will think of as the inaugural
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ball. >> was a charity for? >> i don't have any answers. >> we will tweet dash. [laughter] >> i am the big face and of this series i know all about the president's but my question is what was lou hoover favorite activity she did in the white house? >> i am not sure there is just one. i will take to. one would be taking care of the gardens and loving the outdoors in the other issues interested to chronicle the history of the furniture and the decoration of the white house. >> host: how long were they in office before the stock-market crash? >> guest: eight months.
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there were some warnings more apparent than in hindsight there was a stock market bubble as they ever coming into office they were inaugurated in march at that time not january. there is so little financial volatility that was sort it out by some major bankers getting together to make sure the stock market was back on track. there was the economic depression in agriculture aren't going since the end of world war i. so there was bad economic signals but nobody expected what happened october 24 if the date tumbled it seems to regroup the next day hoover makes the statement the basis of the american economy is sound to instill
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confidence then black tuesday it crashes. >> host: before we get into the depression and lou hoover part of story on the table she had a controversial point to the warehouse with the african-american member of congress? >> it was common for the first lady to have tea with mostly the wives of congress. and previous of ministrations it was just one tea where they all came that it was over. 1928 chicago elected an african-american congressman the first african-american elected to congress in 20 years of the issue arose
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about what to do to invite the mrs. to sit t. sova lou instructor secretary to have communication with bert secretary how can this best be handled? they said instead of having one barge massive t. breaking into six reid each group of wives are selected as a group. behind the scenes particular wives they thought that may not be offended with the african-american women and they would be vetted by as they are preparing herbert invites the president and trustee of tuskegee institute you join him for a meeting at the white house and that raises no eyebrows although there has not been
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in african-american to meet with the president since property washington meets with theodore roosevelt. the day after the fifth tee lou since an invitation she comes and they have tea and the congressman publicize this and it gets attention but it will be o.k. but then one week later the representative house but tea as a fund-raiser for the naacp then all of a sudden the southern delegation in state legislature realizes this is getting out of hand all because mrs. hoover has
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an african-american and at the white house so all summer they're all spread through members of congress so it is quite a brouhaha throughout the summer. >> host: it was precarious time for african-americans how did this affect their future over the next few years about that invitation? >> it was a difficult situation because traditionally the republican party is the party of abraham lincoln of african-americans over 90 percent voted for. herbert hoover had broken into the party made a slight inroad and one over the
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solid democratic south so he was trying to balance the expectations of the party of lincoln in the heritage of civil-rights there is some inroads to be making into the south witches' democratic territory. so hoover a and lou have to negotiate this brouhaha because it has substantial politically fax. hoover does not necessarily have a solid base in congress the democrats are outraged they are known as the lily white republican organization in the south trying to become competitive by respecting traditional areas in they are not very happy about what has happened. on the one hand it is a
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positive gesture that herbert hoover and lou do but they don't maintain. >> host: and that was a fraction with the republicans in congress if he needed them after the depression? >> guest: it was part of a larger picture of difficulties herbert hoover had with the congress from 1928 with a unified congress but in 1930 the democrats win back the house. but herbert hoover is not a politician. he has risen to the height of secretary of commerce then-president without ever having elected office the only one going straight to the top were general's.
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he does not have the background of the deal making or dealing with politicians say he is quite superior to those but the only person with the negative iq. he does not get along with the politicians. >> with some past couple so why does a better politician than the has spent. is this the case? >> guest: it was not. two sides of the same coin in the same way that hoover was not a politician because he was the effective administrator and lou was the same way almost all way quickly rose to the top of the organization but always in new leadership role where negotiating was not necessarily a skill she had
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to develop. in some respect she was able to cut oil on troubled waters by inviting people for dinner for they could have the exchange of ideas to get into talk about the issues but she was probably doing the same types of things that he was. when she coveted her social secretary and the longer engaged with the social side of washington that area was shut down for them as well teeseventeen we have a caller from ohio. >> caller: good evening any experience hoover had with charles coughlin? >> host: day wrote great radio broadcaster who was using the airwaves do you
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know, this? spinet the radio priest. i believe has the amazing idea does so quite successfully but has a strong political message. a message of sharing the wealth in some ways to regulate business and is considered to be left-wing but also of the isolationist but in terms of the relationship with hoover the political movement is something that builds up steam in the mid 30's so light on faith that is a factor. >> host: are there any parallels today with the tea
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party movement to use the internet to an advance their position? >> absolutely. this is a new era of radio showing that it has a potential for those that are almost like demagogue source to be long but these are movements that gets going in the 1930's after roosevelt's selection there is a huge ideological battle going on through the third days -- thirties and behind it or not he is on one side of that and roosevelts is on the obverse side then people in between have their own
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booth instead using there radio to transmit those thoughts. >> to give you a very topline clients how the country changed during fit great depression with the unemployment with the booming economy in the twenties was 3.2% in the teeth -- 1933 but then 25% of the dow jones industrial average topping a 381 in july than it was at the bottom at 41. so how did it lou hoover used the white house once they realized the severity to address the problems of society? >> lou rick get people to pitch in and help especially those not as severely impacted. she used to use organization like across scouts and the
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4h club band encourage growth scouts in those rural members where they still had some success where it had not bottomed out to get in there a and a share, provided for the neighbors coming get involved that way. >> host: we have the clipper for encouraging the 4h. >> we hear so much that this year is most unusual in need of special favors or of your care but whenever you could do in this emergency with your 4h club you decide on the hip-hop look problem that you will attack a you decide your course of action the new carry out that plan.
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enthusiastically. >> host: how far could volunteerism go to address the problem of society. >> guest: you can ask that now but nobody ever expected it to be that as severe or long-lasting as it was so to see it be successful as a short-term with the commission of relief of belgium it will pour one and hoover's time asking people to have monday and be less friday but it does have its limitations that was dictated more by the economy this was a much more serious problem than anybody could understand that the time. >> host: we have a caller from arkansas. >> caller: i really enjoy the show but i have a
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question was the relationship between eleanor roosevelt and lew hoover and what did emelia earhart had to do with the hoovers? >> is there at connection at this point in time? >> that at this point of and with the roosevelts came into office it was not its very cordial or warm there is some discussion even having the traditional 94 inaugural dinner with the roosevelts because of hot -- how much hostility generated during the campaign but when mrs. roosevelt that the first lady is always the honorary president of the girl scouts when mrs. roosevelt became dash lou resume the id mistreated position and met with mrs. roosevelt at that time
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it was described as being very cordial. with a million earhart the hoovers were very interested in flying and were friends with the lindberghs id lou had spoken at any event were a millionaire heart was honored. >> host: but while promoting volunteer is some hoover tried to put big issues in front of congress like the hoover dam and other public-works projects in corporate taxes in individual taxes that does not sound very republican like so why were they not effective? >> i think there was an issue people did not necessarily go to the very beginning how huge is web last.
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but he tries to do several things in a complementary way with volunteers some so the emergency committee on employment and he tries to get together all the other agencies of the state and local government in a the red cross to coordinate information about unemployment for the relief effort. he tries to use the federal government in a non coercive way to encourage voluntary organizations to know how they can get involved. >> host: we have a caller from texas. >> caller: this is a great series. says i visited the hoover museum and


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