here >> carter, final call. >> generac >> mike? >> generac >> guy >> tlt i think goe my mission is simple to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to our final west coast edition of "mad money" coming to you from san francisco welcome to cramerica my job is not just to entertain
but to teach you, including about places like this and educate you. so call me at 1-800-743-cnbc when you're picking stocks you're making a bet on the future, which means you need to understand the future. that's why we come out to silicon valley every year. they are possessed by the future, they don't want to be trapped in the past. it's good for business and has the added advantage of being good for the planet. on a day where the dow lost 269 points, the tech heavy nasdaq jumped 0.4%. it's easy to see the power of the future that's how you pick the right stocks i'm always helping you try to make money by any legal means necessary, whether i'm teaching you directly, being taught myself or teaching you in the investment club. but you're going to see real teaching when you see our visit to nvidia's headquarters earlier today. wow. mind blowing now, if you have a sense, a good sense of thefuture, it's easy
to identify possible winners but there are all sorts of time frames for the future. when you see the nvidia tour, you'll get a vision of the distant future now, though, we need to deal with the closest future, which brings me to our game plan for next week. you know that most of today's downbeat action was caused by one more dollop of covid disaster with austria going into shutdown mode. that put tremendous pressure from everything like travel and leisure, oil and gas rates to me the whole thing, the whole decline felt incredibly excessive and i think wrong. haven't we seen this movie before, people ever since delta variant arrived on the scene every one of these covid scares has been a buying opportunity. few people seem to recognize this in the moment it always makes you feel traumatized and eager to sell except for the faang stocks which tend to rally. you know what, i think the ones that we're throwing away today
are some of the best buys. one way to ease that pain is to own something that can both thrive even if the pandemic lingers and do just fine if it goes away. something that's docusign, the company that lets you digitally seal the deal on contracts rather than doing it in personal other thinks it's a cybersecurity company that thrives in a hybrid work environment and whose stock i think is terrific. then there's zoom video. but a total dog. i mean geez, just terrible, since it peaked roughly a year ago. i'm starting to wonder isn't there a real buying opportunity here it's certainly a terrific hedge if you're worried that covid won't go away. let's hear what they have to say when zoom reports on monday night. they have a lot of cash, a lot of opportunities, a lot of options. tuesday we get results from several.
i'm betting dick's sporting goods and best buy will tell great stories and won't terrify you with tales of supply chain woes we know dollar tree is under siege from an activist hedge fund that wants them to generate better numbers maybe management is turning things around, though. also in the morning we need to hear what analog devices, one of the great internet of things companies in this era has to say about the semi shortage. i think adi is in the cat bird seat at the moment finally we hear from dell and hp inc., two computer companies that keep churning away with great numbers even though they don't get much praise and fanfare. i expect them to both put up excellent numbers but as usual while continuing to return lots of cash to their shareholders. wednesday marks the unofficial start of thanksgiving. the government doesn't stop and we get durable goods orders that might show you there is no slowdown for this economy, none. and inflation is going lower
you know what, i've been a stal wart in saying jay powell is right about inflation. i'm team transitory. this week proved us right with most commodities nosediving, led by oil no rate hikes necessary. but that doesn't mean we've beaten the supply chain conundrum or that gross margins aren't be killed by the cost of commodities being shipped. as we get to the official start of the holiday buying season, we need to get used to hearing more stories about the supply chain that stole christmas but the bottom line, don't forget there are plenty of companies where these supply chain mishaps simply don't matter, including nearly every tech company we heard from this week it's a real good buy list that we got for you when you look at our shows this week so don't forget these interviews when the pessimists try to scare you away from the stock market. i have an idea on our last day here, i say we take calls let's go to michelle in ohio michelle >> hello, mr. cramer, from
columbus, ohio. >> hey, michelle how are you? >> caller: thanks so much for taking the call. >> of course. >> caller: i'm looking for your insight on ring central, ticker rng. i feel like it's kind of fallen out of favor. >> it's done worse than that it's just nbelievable. people have given up on ring central entirely i think that the competition has gotten very steep. they used to have it to themselves i think the whole combination, we'll hear from zoom on monday let's just say it cuts into the margins of these companies that's what people are worried about whether it's happening yet or not i can't advise you to stay with it, though it's under too much pressure and i don't think it's going to bottom here. can we go to brad in florida, please brad. >> caller: this is brad in florida. i just had a question. in july i purchased a stock for like 45% return on it. i wanted to know if i should buy, sell, hold or just play with the house's money it's snowflake. >> all right, brad, i have to tell you snowflake is one of my absolute favorite companies.
if you have made a lot of money, i would take a little bit off. it is the most richly valued stock of the companies i follow. however, it is a great company if you don't want to take any off, i understand that bulls make money, bears make money and haves get slaughtered. cory in illinois, cory hold it, let's go to jay in wisconsin. jay! >> caller: boo-yah, jim. this is from the university of wisconsin. i bought wayfair a year ago and wonder if i should sell, hold or add to my position. >> i think wayfair is a good position going into the holiday and a bad one out. take some off this week, this week coming and take a little bit off the next and then you can see what happens but it's not my favorite stock as a matter of fact, my favorite stock in that area is
williams-sonoma. how about we now go to cory in illinois now i can see. let's go to cory in illinois cory >> hey, jim, this is cory from chicago. how are we doing today >> i am doing well the bell is tolling for you, cory. >> caller: all righty, love to hear it. i want to take you out of the country and ask you about a australian software, i've had it about a year and a half or so. >> i think those guys are brilliant. i've got to tell you, marc benioff introduced me to them, the head of salesforce i just said wow. congratulations, you're the tenth caller who got the bell ringing during the show. there are plenty of companies where supply chain issues simply don't matter, like
most of the tech companies, which is why they have been such great buys it's a real good buy list you've got this week. today, another day, another new all-time high. find out how this cybersecurity business stands to benefit from the renewed data protection and cybersecurity. you won't want to miss my sitdown with nvidia's ceo where we hit on everything from the omniverse to a.i., autonomous driving and will the supply chain disaster steal christmas not for everyone i'm getting a read on retail from the ceo of williams-sonoma, so stay with cramer. >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter send jim an email to mad
so you can control your network from anywhere, anytime. it's network management redefined. every day in business is a big day. we'll keep you ready for what's next. comcast business powering possibilities. ho hum, another day, another new all-time high for the stock of palo alto networks. this stock has been a fabulous long-time winner for us and i think it's going to keep winning because of the rise of the hybrid workplace means businesses need to spend more money protecting their networks and the ceo so a lot of what's going on in cybersecurity way ahead of everyone else let's take a closer look with the chairman of palo alto
networks welcome back to "mad money." >> thank you for having me again. >> three and a half years and it just keeps happening you saw it coming two ways you saw what the bad guys were up to and also saw that you couldn't just be in cloud and couldn't just be in what we call on prem. first of all, i want to know how you did it and second of all, what would have happened if you hadn't changed >> first of all, it's such a pleasure to do this in person so thank you for having me. three and a half years ago when i came from the outside in, i knew nothing about cybersecurity and nothing about enterprise but a few things were clear. one, i could see the cloud because google built the cloud opportunity so i could see the cloud. look, it doesn't matter. when somebody gets really good at building something, other people are going to fold and end up adopting the cloud so we have to go where the buck is going and build the cloud security bar none otherwise people will have fragmentation of our industry
but it's fragmentied because one person doesn't give you all the solutions. so we set about building this capability and we're 18 to 24 months ahead -- >> you are the largest you didn't have great cloud and now you're the largest second, you told me pretty much at the beginning of the pandemic that there's going to be people in a hybrid work environment i said what the heck is that and then i read your essay you knew about this. how did you know how did you know they wouldn't come back? >> somebody told me it takes 20 days to form a habit after 20 days a new habit is formed today a new habit is formed. there's a guy sitting in his car. what are you doing i'm picking up my daughter from her soccer game but i'm paying attention. we're all cool with it, right? we're meeting customers on zoom. people say don't come see me, i prefer zoom.
so we all built this habit where we are happy to be not constrained, show up somewhere from 8:00 to 5:00, 8:00 to 6:00. that's the old day of the punch card it's not that today. >> people also tell me, wait a second, hybrid is the most dangerous place. the home is the most dangerous place. do you follow that too >> jim, i know you don't show products on your show. this is my home security device, this is what we built for protecting people's homes and we're really excited about this. so the future edge of the network is where everybody is working from that's your home, that's your starbucks, that's your branches of your offices, that's your campus so it is everywhere. we have to protect it everywhere. >> and it's working 160
seven-figure deals this quarter? >> this is our best third quarter in five years. the company hasn't grown 32% of revenue in a long time so we're accelerating in scale. >> the bad guys are helping, right? it seems like a lot of these are companies that chose not to spend enough. >> well, what's happened is there's an uneven playing field. attacks are broad based. people look for supply chain attacks, the supply chain across the board. if i have vulnerability and i'm installed in a thousand customers, i can attack any one of them. in the meantime the bad guy getting in is five hours you have to protect yourself in under five hours if you have a vulnerability. people are not trained to patch their stuff in five hours. i can patch you in under a minute. >> you know when i think of you, i think of you as a sassy guy.
do you like that a little cyber humor that's not bad. >> cyber is not a humorous place but you did a good job remember the old days? you had an ibm computer and there was a mainframe and we all had terminals. it was all secure. that was all the access you had. now you have a client server everything is at the edge so you have to protect the edge you've got to make sure where you access your network is secure so secure access, secure edge. we are now the best product in that space driven by the pandemic, driven by the hybrid environment and driven by the fact everybody is going to the cloud i'm so happy we're here. >> last question there was a time when there were low-level people at different companies that dealt with this i bet you now speak with ceo before anything is done and the ceo calls you and says, listen, man, could that have been
prevented? get here fast. it's ceo to ceo at this point, isn't it >> i think we're getting cio over the last 90 days me and my leadership team have met more cios than i did in three years the ceos are not there yet but they're interesting and you heard it here first. we established a security committee on our board this week because we think it's a topic that the board needs to pay attention to. >> so we have nominating committee and now a security committee? >> a committee of onebecause we're in the security business they need to make sure i'm secure if i get hacked, all hell breaks loose. this is what happens with supply chain attacks. i bet you in three to five years, 30% to 50% will have a security committee. >> could you have a consulting division there aren't enough people who could sit on a board who would know enough. >> the board will high pressure you in governance and the most important part is risk
on wednesday night the world's largest semiconductor company delivered a truly blowout quarter. 50% revenue growth, 60% earnings growth and a phenomenal forecast for the next quarter that blew everybody away as great as their gaming and data center business is right now, the future is even more exciting because their chips willpower everything from artificial intelligence to autonomous driving to the metaverse. although these guys all it the omniverse, and so will i earlier today we took a pilgrimage to nvidia's headquarters in santa clara, california, where we spoke to the founder and ceo. so the secret here is that you have gaming which you dominate data center, which you dominate, and professional visualization which you dominate all three of these are lucrative and in great demand. >> yeah, we're really doing some really great work in all these different fields in the world of computer
graphics, we reinvented a 35-year-old industry with a brand new technology, and it's a fusion of rate tracing, which has been the holy grail of computer graphics for a long time simulating light instead of painting a good picture and then using artificial intelligence to realize that realism the second thing we're doing incredibly well is the simulation of physics, the simulation of intelligence, what other people call artificial intelligence so we're simulating light, we're simulating worlds, we're simulating physics and simulating intelligence. >> overwatch, fortnite, they all need you because otherwise things are flat and no shadow. >> we made computer graphics a lot more realistic and beautiful. >> let me get into a data center why does everybody want your product? what's the difference between your product and everybody else's >> every company wants to
simulate the future. they want to simulate how their logistics will perform in the near future. they want to simulate how this product will perform in a crash test so they don't have to do so many of them they want to simulate what's the best route of delivering goods to their customers. >> yes. >> every company wants to simulate and simulation is at the core of so many industries. >> you have said that there are 25 million restaurants, retailers, train, airport, where the same thing is done that could be done better by a virtual you. and you can program that person on a drive up to a fast food and that person asks me what i want. that person is artificial, but it's better than the real thing. >> well, it's better because, number one, it interacts with you in realtime and so it's very responsive it never gets tired. it could be the brand ambassador of the company, can speak in every single language. it can recognize all the accents.
it just doesn't make mistakes. so i think that the ability to apply artificial intelligence to a field like customer service at this moment, when there's so much remoting going on, when we're trying to keep people safe, when there's just not enough people to support the customer services industry, i think we have an opportunity to make a big difference. >> tell me about inference tell me about how i can have a computer when i make a joke or, let's say, go to the bank, that the computer knows where it is and can make it so that is something that is worthwhile commercially. >> when you say go to the bank, you could mean go to the riverbank or you could go to the money bank and so there are different things that you could mean it depends on the person who's saying it. it depends on the context by which you're saying it so we've developed ais that understand not just recognize the words that are spoken, not
just recognize the sentences that are formed, but in the context of the overall conversation, it recognizes the intent. >> the intent? >> the intent. >> which is a human concept. >> you could be in a car and you could say turn it down and depending on what's up, what's on, it would turn it down. >> is that just millions of calculations versus just flat? what are we doing here >> it takes a lot of calculations. >> just to be able to know something that idiomatic. >> it has to be trained on so much human knowledge that it turns into common sense. >> but it learns common sense? >> it learns common sense. >> can it be taught to be -- like you do with a dog where you give it a cookie, like good job? >> it's exactly like that in fact we call it stocastic gr ic gradt yent dissent if it's the right answer, we say good job if it's the wrong answer, we
give it a mathematical way of saying that. it's a mathematical way of saying not so good but this is how you do it better. >> how about if i go into a giant factory and i recognize that there's waste but don't know how to solve the waste equation can you solve it for them? >> the vast majority of companies today waste too much we waste too much in the grid. we waste too much with electromagnetic radio waves and cell phone radios. we waste too much materials because we can't simulate the logistics and manufacturing logistics so we waste a whole bunch of things to overcompensate for the fact that we don't simulate. we want to simulate all factories in metaverses in this omniverse. we want to simulate plants in omniverse. we want to simulate the world's power grids in the omniverse by doing that we could improve -- we could decrease the amount of waste. that's the reason why the economics are so good for companies. they're willing to invest a
small amount of money to buy into this artificial intelligence capability. but what they save is hopefully hundreds and hundreds and hundreds of billions of dollars. >> right now let's say i am a fast food company and am listening to this interview. shouldn't i pick up the phone and call you because i realize there's one extra person, a job i can't fill there's far more jobs than there are people but you are solving a major problem for so many customer service facing companies. >> every single drive-through, every single fast food restaurant, every single retail store, we should have automated avatars, agents, that represent your brand we can teach this character how to be your brand and understand your business and provide excellent customer support all over the place. >> now, these are basic tenets of nvidia. like you're understand, democratizing scientific
computing. and that translates into great business, doesn't it does a pedestrian talk with you about business >> no. hey, look, it is the business that fuels our ambition to make a contribution. >> you still wanti to make the best video games you want a hypercomputer, you want it to be super fast, you want it to be great. >> not a day goes by where the business excellence of this company doesn't create the potential, the future for this company. >> you are a whimsical person to some degree. if it isn't fun, do you still want to do it? >> well, look, there are -- the intersection between fun things and impactful things for the world and commerce, the intersection is rich it is not an empty set >> do you wake up every morning or get up in the middle of the night thinking, okay, today there's a problem. it is solvable through math, through imagination, and i'm
going to solve it. >> yeah, every morning we wake up with 10,000 of them and we have to prioritize the top three, yeah. >> that's why -- that's why nvidia is the greatest company there is. >> we have a list of things we want to go do that is 10,000, 20,000 deep. >> and 20 years out. >> and hopefully 50 years out. >> 50 years. last time i saw you it was 20. >> 20 years, that's nothing. i'll still be here most ceos serve term i serve life, you know >> thank you so much, sir. >> it's great to have you. >> announcer: coming up, innovation and denim go together better than you might think. finding out why this company has the jeans for success, next. hey lily, i need a new wireless plan for my business,
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at a time when retail is on fire, i think some of these stocks have a lot more room to run. take levi strauss and company, the company that reported a blowout quarter a little more than a month ago levi's also has a huge sustainability angle they have incredible technology to make jeans with fewer resources, less waste. given that we're out here in their hometown, we took time to speak with the president and ceo of levi strauss and company. take a look. >> welcome back. >> it's great to be here, jim. welcome to san francisco. >> thank you for having me. >> great to have you here. >> when we talked last, we wanted to talk about the
incredible efforts that you applied to esg, to climate these are things that you're passionate about, community, but i have to just bosley vie's iconic brand, it seems to me the consumer is as strong as i can recall are you seeing the same thing i am >> absolutely. i think consumers are -- there is a lot of pent-up demand because of the pandemic. the home balance sheet has probably not been stronger than this in a real long time macy's and kohl's just released their results yesterday and crushed it actually kohl's called us out twice during their call so our brand is really, really strong we're expecting a really strong holiday season it's all being fueled by a super strong consumer right now. >> now, is the consumer at the correct weight yet you were the first one that told us about the weight gang in ame -- weight change in america. >> if you're in the apparel
business, about 40% of americans have changed their waist size. some up, some down but that drives you to have to go out and update your wardrobe. that combined with a new denim silhouette, which is driving a new denim cycle, is really the tailwind behind our business. >> this stuff is great i love this stuff. i just love it now i want to talk about an issue that you, i think, probably have among the best rigor towards, which is your sustainability, your rapport and i want to start from the point of view that this is not anything that's touchy-feely this is every bit as rigorous as the financials that you offer us. >> stepping back, i think a big part of our story over the last ten years is the discipline by how we've been running the company. esg is no exception. we think we've got a great story to tell on esg we just released our very first sustainability report about a
month ago. we framed our esg efforts. we framed it around the three cs, climate, consumption and community. and we have strong efforts going against each one i can tick down lists -- >> please do this is so important here. >> climate, we're facing an existential crisis here today. a couple of fun facts. consumers today globally are buying twice the amount of apparel than they did just 15 years ago. and consumers are throwing their apparel away twice as fast as they used to. >> oh, geez! >> and so that really drives the important notion of consumption. right now our advertising on air is called buy better, wear longer, which taps into a real consumer insight we're seeing this particularly with the young consumers, the gen z consumers. they want to buy less product,
buy high-quality product that they can dress up or dress down and keep it for a real long time that's in our wheelhouse that's whatley levi's is. >> the 501. >> the 501 for miners here during the gold rush and it was -- its proposition is it's going to last you longer. if you were a miner and had to leave the mine because your pants ripped, you were out of money. so we were the first sustainable brand. we are all about quality that never goes out of style, so there's a focus on consumption, on climate we're very focused on reducing chemicals in our supply chain, reducing water consumption in our supply chain we're building a new distribution center in europe that will be net positive from both a climate standpoint and water standpoint we're doing a lot on the community side, focusing first and foremost on our own employees. we launched paid family leave. we had paid sick leave for all
of our retail employees during the pandemic because i didn't want people to feel like they had to choose between staying home if they were sick or coming in to work. >> i bet you didn't have to scramble to find new employees because you never lost the other ones. >> actually we had to lay employees off because our doors were closed for ten weeks in the early days of the pandemic, but they all came back they love the brand. they're our best ambassadors, our best spokes people i'm super proud of what our team has done for the pandemic. >> you and i both have talked about this, but can the corporations out here try to help what we have to acknowledge is a bit of -- i don't want to call them homeless, but people who are troubled and don't seem to have a roof over their head i don't know what's going on here, but can you get involved >> yeah, this is -- especially in this city i mean it's -- it is a real -- it's a pandemic of its own kind.
>> i know. >> and the underlying issue is fundamentally a mental health issue. the city is doing a lot and we're partnering with the city and other companies. salesforce is very, very active. marc has been super active on this we have partnered with other companies here in the city to try to make a difference we also partner with a couple of nonprofits where this is a big focus area for them. but we are really strong believers to focus on making a difference in the communities where we live and work around the world. this being our headquarters, it's a big focal point. >> last question, i'm sure when people are trying -- if they want to be in apparel, younger people, i bet it's the first thing they ask about to you, right? >> to what >> the first thing they ask, what are you doing in the community, what are you doing in climate? >> absolutely. this is so important san francisco, there's a talent war happening everywhere news flash
but one of the things that really helps us are the values of our company and the fact that we're not afraid to take stands on things. that we're doing the right thing for planet earth it helps us retain great talent, it helps us attract great talent and it is a difference-maker for us. >> i'm thrilled. you know we love the stock you got that dip down to 16, that was crazy. >> that's right. >> what an amazing opportunity. >> you called it. >> well, no, no. matt boss from jpmorgan. i want to thank the president and ceo of levi at $28 i think there's a lot more ahead. "mad money" is back after the break. >> announcer: coming up, a storm is coming so give us a call. cramer has the answers to all your burning questions the lightning round is next. next, kyle rittenhouse acquitted on all counts. live from kenosha with analysis. plus a new search for jimmy
it is time it is time for a very special edition of the lightning round play the sound and then the lightning rounding is over. are you ready? drew in connecticut. drew >> booyah brother jim. >> what's up >> caller: from the land of the past and future super bowl champion new england patriots. long-time fan of the show and now a member of the cnbc investing club. >> yes >> caller: love the updates. the stats are great, the email updates are great and detailed
love them. >> we're most interactive and i thank you so much for joining the club what's up? >> caller: i had some shares of the x1 company which was acquired by desktop metal recently i want to know what you think of ticker symbol dm moving forward. >> listen, this is really important. this is a pure spec on 3-d but i happen to like it more than ddd. i like it. glenn in new jersey, glenn >> caller: booyah, jim long-time fan, appreciate everything you do. >> thank you. >> caller: i have marathon digital -- >> i have always been candid, i own ethereum how do i know it goes up and why do i know? i don't know let's go to luke in colorado luke. >> caller: booyah, jimmy chill.
>> chill in the house san francisco style. what's up? >> caller: i always get mixed signals on spacs ticker asle. >> what's the matter with owning boeing boeing is owned by a trust we talk about it all the time. the stock got clobbered today. that's the opportunity that's where i would go. now i'm going to alan in indiana. alan. >> caller: booyah, jimmy >> yo, yo, what's happening? >> caller: you are amazing, i watch you all the time. >> well, thank you tell my wife, will you >> caller: i think you're fantastic. >> thank you, thank you. >> caller: i hope you have a nice thanksgiving. >> you too. >> caller: i'm calling about jobi aviation. >> if you win a spac in that line, you know, i'll give you blade. i think blade is an inexpensive stock. i like them. let's go to david in florida
david. >> caller: hey, how's it going, supreme leader cramer? >> i'm doing okay. how about you? >> caller: doing pretty good i've been watching you since i was 14 or 15 so -- >> go ahead, i'm sorry >> caller: i want to ask you about curiosity street. >> these entertainment companies are all down right now an entertainment company i really like is disney. that's the most hated stock in the omniverse but that's okay, i'm sticking with it and i'll do a talk about it when i do my club talk. the people that are selling it are taking a three-minute view i'm taking a 30-year view. let's go to nick in new jersey. >> caller: booyah,jim. how are you, sir >> we still beat 'em playing soccer we still beat 'em. >> caller: anyway, jim, i'm calling to ask about buzics
incorporation. it's augmented reality. >> it's a spec, spec, spec if you want to speculate in that business i'm okay with it. other than that, no thank you. and that, ladies and gentlemen, is the conclusion of our very special san francisco lightning round. >> announcer: the lightning round is sponsored by t td ameritrade. that's why td ameritrade designed a first-of-its-kind, personalized education center. oh. their award-winning content is tailored to fit your investing goals and interests. and it learns with you, so as you become smarter, so do its recommendations. so it's like my streaming service. well except now you're binge learning. see how you can become a smarter investor with a personalized education from td ameritrade. visit tdameritrade.com/learn ♪
the market can be very fickle let's take williams-sonoma last night the retailer reported just a magnificent quarter up and down i studied this thing. 17% same-store sales along with impressive margin expansion. the stock initially sold off and rebounded. i think this was a terrific result simply, williams-sonoma, the stock, came in too high. it was up 115% for the year, but do not take it from me about this buying opportunity. let's check in with laura alber, the president and ceo of williams-sonoma. you have a better read on the quarter and what comes next. welcome back to"mad money. >> thanks for having me. >> we have a big holiday coming up i think of it as a national holiday devoted to home,
friendship and food. >> last year was the year that the holidays were forgotten pretty much. did you have turkey for two? it was a bit of a depressing season this year people are dying to get back together and celebrate and decorate their homes and gift giving and all those great things that we didn't get to do last year. >> we can do that through the more than 60% of your company that is omni channel or go to stores where there's beautiful displays. >> i think both work well together and we're seeing that in our numbers our retail traffic is still not where it was, yet our retail comps are phenomenal people want to go see it but also wanting the ease of shopping online. >> you told me that we'd all be looking at -- it wasn't called omniverse, kind of a hologram of your home with williams-sonoma goods. >> we bought a company called outward four years ago when it wasn't that popular so that we
could render our products in 3-d models at scale. not just a couple, but the whole assortment so back to if you want to buy online, that's great we have a great online experience you want to go to the store and get design services from our team, super. but if your avatar wants to shop in the omniverse, we're going to hope that you just buy our products in the omniverse because we have them covered. >> my daughter -- it wasn't the omniverse but reality that she bought everything. the one thing that i recognized is one of the first things she said was they were sustainable that's why i picked them there's some other companies, i'm not going to slam on air, that you can get online. it's you, your team. >> well, the team is amazing we've been at this for a long time we've been very close to our product, production and design we design our own products and manufacture and source it. you've got to go in and feel good about your doing and it's been a huge benefit to us not
just from consumers who say i appreciate it but also the workers in the factories we talked about fair trade i just recently heard a story, jim, that actually our fair trade premiums allowed you are vendors overseas to bring their people back easier than other factories because they took care of them because of the premiums during covid and that's real. >> a lot of people tell me woe is me, i couldn't find workers how about if you didn't lay them off? >> i think you've got to treat people with respect. nobody really wanted to go out there and look for another job if you're an incredible store manager, that's what you do, you work your way up it was so great that they were able to stay on with us and innovate and do things like we talked about design chat, design services online, not just helping us get the goods out. >> one of the reasons why i've liked your stock so much, its yo
do have a great macro trend. the housing market and overlay the hybrid office housing market and it comes back to williams-sonoma wheelhouse. >> people are getting increasingly more comfortable with the hybrid. i don't think it's either/or, i think it's and you are going to care more about what your house looks like and at the same time people going out to dinner, but they're also -- they have learned how to cook they have learned how to cook. >> and also something that you're doing that i love, subscription tell us about that >> so i think innovation is always important, not just the website. it's where you show up and whether it's an app, we have a great kids app, a registry app, and now we have a recipe app and it's so obvious because we have all this content and recipes that we wrote for cookbooks through the years but
never figured out a way to get it in a modern way to our customers other than our website. >> people didn't have the -- i think they didn't have the imagination. they're letting you into the office you're doing business to business. >> yes. >> it's working. >> big opportunity. >> what do they do, bring your designers in do people know they have designers? >> we don't just make our product contract grade, what we're also doing is we are designing for you. for example, if you're doing a big hotel and want a certain type of table or bed, we'll work with you to design it and we'll do it from the rug to the curtains to the bed. you know, we're looking at all new opportunities there. the sky is the limit i think on this business. it's a big market. >> and do they care about sourcing responsibilities? one of the things i saw when you were in my conference, i didn't know that wood could be sourced irresponsibly but it can be, correct? >> and people do really care it's sometimes a part of something the requirements in that building. >> i bet you'll have a great holiday season. >> thank you. >> i always count on you to do and you always do. that's laura alber, the
president and ceo of williams-sonoma. again, stock down, opportunity take a look at that chart. and that's a wrap on an incredible week out west there's always a bull market somewhere. i'm jim cramer, see you monday back east. the news with shepard smith starts now elizabeth holmes, the theranos founder, on the stand in her criminal trial right now. and kyle rittenhouse learns his fate i'm shepard smith, this is the news on cnbc >> we, the jury, find the defendant, kyle h. rittenhouse not guilty. >> reaction to the acquittal the white house's statement, and the reason that rittenhouse took the stand. the president's massive social spending package clears the house. >> we'll be telling our children and grandchildren that we were here this day. >> the roadblocks ahead, and why it's too early for democrats to celebrate.